Advertising Insights

Introduction The Mobile Shopping Issue
The mobile shopping opportunity is big and getting bigger.

On these pages we help you get to know the mobile shopper, their likes and dislikes, and what motivates them to make a purchase.

Of course, we also explain how Tapjoy can help you reach them.
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Spotlight Cyriac Roeding, Co-founder & CEO, shopkick Cyriac Roeding set out to disrupt the retail experience with shopkick. We asked him how he came to the idea, how retailers can combat “showrooming,” and what he sees on the horizon. Read More
Tapjoy A.S.K. Insights About Tapjoy Shoppers
Tapjoy users are big shoppers and heavy spenders.
We asked about the shopping habits of consumers on our network, then analyzed their demographics and behaviors to help you improve your ad effectiveness. Read More
Fast Facts 10 Fast Facts About Mobile Shoppers Give us 1 minute and we’ll tell you what you need to know about the mobile shopping opportunity and how you can take advantage of it. Read More
Forrester Webinar The Mobile Opportunity in Retail We spoke with Forrester Analyst Jennifer Wise to get her take on how mobile is changing the retail landscape and ways retailers can leverage mobile marketing to better connect with their audiences. Read More
GO YOUR TURN Got an idea for a topic? Any burning questions you’d like answered? Every month we’ll explore a different theme, so let us know what you’d like to see us cover.