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Tapjoy Rich Media Drove a 125% Lift in Mobile Ad Recall for ampm

ampm-Drinks



The Objective

Drive awareness of ampm's promotions (increase store traffic) and cultivate ampm brand affinity (increase brand preference)

Rich Media Shopping Cart Execution

ampm was a launch partner of Tapjoy’s new Rewarded Rich Media product offering.


Tapjoy created a custom, mobile Rich Media experience designed to drive engagement and increase intent to purchase of specific ampm beverages.

THE RESULTS

 

ampm-43%-Lift-In-Recommendations

Lift in Likelihood to Recommend ampm

ampm-38%-Lift-In-Opinion

Lift in Opinion of ampm

ampm-28%-Lift-In-Message-Association

Lift in Message Association

ampm-76%-Rich-Media-Completion-Rate

Rich Media Completion Rate Avg. Food & Bev Norm= 6.1%

ampm-Drinks

TAPJOY RICH MEDIA

Simple yet flexible ad formats let you deliver dynamic, interactive experiences.

The Largest Rewarded Rich Media Platform

Gives the Users Choice

Rewards the Experience for Engaging With Brands

Guaranteed Engagements

Creative Customization

End-to-End Campaign Management

Find out more     Rich Media

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