Raise awareness of the Dodge Dart among men ages 18 to 55, increasing key branding metrics while driving ad engagement.
Dodge leveraged Tapjoy Video Plus to deliver completed video views
and increase awareness.
Tapjoy then retargeted qualified users with a custom rich media experience to drive engagement with the brand.
Dodge increased all key brand metrics, drove meaningful engagement with the brand, and moved qualified users down the purchase funnel.
Lift in Purchase Consideration
Lift in Brand Favorability
Average Video Completion Rate
Lift in Ad Recall
Simple yet flexible ad formats let you deliver dynamic, interactive experiences.
The Largest Rewarded Rich Media Platform
Gives the Users Choice
Rewards the Experience for Engaging With Brands
End-to-End Campaign Management