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Dodge-Dart





Dodge-Dart



Dodge increases purchase consideration by 61% using Tapjoy Video Plus & Rewarded Rich Media






Dodge-Dart



The Objective

Raise awareness of the Dodge Dart among men ages 18 to 55, increasing key branding metrics while driving ad engagement.

The Solution

Dodge leveraged Tapjoy Video Plus to deliver completed video views
and increase awareness. 


Tapjoy then retargeted qualified users with a custom rich media experience to drive engagement with the brand.

THE RESULTS

Dodge increased all key brand metrics, drove meaningful engagement with the brand, and moved qualified users down the purchase funnel.

Lift in Purchase Consideration (+14 Pts: 3x Mobile Norms)

Lift in Brand Favorability(+13 Pts: 6x Mobile Norms)

Average Video Completion Rate (2x Mobile Video Norms)

Lift in Ad Recall (+36 Pts: 4x Mobile Norms)



Dodge-Dart

TAPJOY RICH MEDIA

Simple yet flexible ad formats let you deliver dynamic, interactive experiences.

The Largest Rewarded Rich Media Platform

Gives the Users Choice

Rewards the Experience for Engaging With Brands

Guaranteed Engagements

Creative Customization

End-to-End Campaign Management

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