Tapjoy Blog


6 Ways to Maximize Your Push Notification Strategy

Posted by , 1st February 2016
Tapjoy-Rewarding-Mobile

Push notifications play a crucial role in any successful app engagement or monetization campaign. A relevant, timely and personalized notification can help bring back lapsed users who might not have opened your app in quite some time, increase the frequency with which your active users open your app, spur casual […]

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Holiday Currency Sale – Live Now!!

Posted by , 24th December 2015
TapjoyBlog_CurrencySale

Have you found the perfect ugly sweater for Christmas? – oh you have one from last year. Christmas trees? – gotcha, you are getting one this weekend. What about a very special treat for yourself? You’re in luck! The Tapjoy Currency Sale is now live for the holiday season!  See who’s participating below.

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Announcing: Personalized Currency Sales

Posted by , 17th December 2015
TapjoyBlog_CurrencySale

For the first time ever, app publishers can now build and launch currency sales customized for their unique consumer cohorts.

The addition of personalized variables for currency sales, which are limited time promotions that offer consumers the chance to earn more virtual currency than usual for every advertisement engaged, is an […]

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Holiday Shopping Behaviors of Smartphone & Tablet Owners

Posted by , 14th December 2015
TapjoyBlog_Shopping

If you haven’t started your holiday shopping yet, you’re hardly alone. According to our latest Tapjoy Insights survey, about one in four smartphone and tablet owners wait until December to start their holiday shopping. About a third of them start in November, and 16 percent start as early as September […]

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Black Friday Currency Sale!!

Posted by , 26th November 2015
Tapjoy-Rewarding-Mobile

The biggest sale day of the year is upon us and to celebrate many of our app partners are offering great currency sales for Black Friday going on through the weekend. See who’s participating below.

Black Friday Currency Sale

Unless otherwise noted, these bonus offers start today, Thursday, 26 […]

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Simplifying Cohort Analysis with the Tapjoy Platform

Posted by , 19th October 2015
sidebyside

Cohort analysis is critical, and quite simply, it is the best way to analyze your users’ behaviors and truly understand what’s going on within your app. It strips away all of the background noise that comes with aggregate reports and lets you hone in on what matters most: app engagement, retention and monetization. Here’s how Tapjoy’s Dashboard can keep the process simple for you!

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Mobile Apps Are Driving the Digital Media Usage Trend

Posted by , 2nd October 2015
comScore

To say that mobile has reached a tipping point in 2015 is an understatement. Most of the time spent with digital media – nearly 2 out of every 3 minutes – is spent on mobile devices according to comScore’s “The 2015 U.S. Mobile App Report”. Simply put: there is no longer a separation between “digital media” and “mobile” – digital media IS mobile.

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