Tapjoy Blog

Mobile Apps Are Driving the Digital Media Usage Trend

Posted by , 2nd October 2015

To say that mobile has reached a tipping point in 2015 is an understatement. Most of the time spent with digital media – nearly 2 out of every 3 minutes – is spent on mobile devices according to comScore’s “The 2015 U.S. Mobile App Report”. Simply put: there is no longer a separation between “digital media” and “mobile” – digital media IS mobile.

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Predicting Churn (and what you can do about it)

Posted by , 31st August 2015
Churn Distro by User Group

Tapjoy’s personalized monetization platform makes targeting users at risk of churn incredibly easy. We’ve introduced a feature that allows you to target any of these cohorts with the right message, and also target them with specific or tailored messages based on how likely they are to churn.

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