Tapjoy Blog

The Importance of Receipt Verification

Posted by , 19th August 2015

There is a critical need for app developers to verify each purchase and guard against fraud when it comes to their IAP data. That way, you are incorporating valid (and only valid) purchases into your mobile analytics data.

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Turning Freemium into Premium – Tapjoy Event

Posted by , 23rd June 2015

As a freemium app developer, have you ever wondered if you are getting the most value out of your app? Tapjoy has spent years working with the best app developers on the planet to help them maximize the value of their app by increasing revenue, acquiring new users and ultimately [...]

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Six Strategies for Driving High Quality Installs

Posted by , 20th May 2015

This article originally appeared on MediaPost

Back in the early days of mobile app marketing—from the early parts of this decade up until about the midpoint of last year—marketers tended to focus on quantity over quality. In the midst of the land-grab taking place on the App Store and Google Play, [...]

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