Segmenting Your Audience to Drive Engagement and Monetization

Veröffentlicht von , 29th Juni 2015

What are some of the top segments you should be targeting, and with what types of content? Our recommendations will attempt to answer this question by describing a variety of sample segments, such as spending frequency and amount, progress in app, frequency of app use, and even basic segments such as device type and country.


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Six Strategies for Driving High Quality Installs

Veröffentlicht von , 20th Mai 2015

This article originally appeared on MediaPost

Back in the early days of mobile app marketing—from the early parts of this decade up until about the midpoint of last year—marketers tended to focus on quantity over quality. In the midst of the land-grab taking place on the App Store and Google Play, [...]