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Turning Freemium into Premium – Tapjoy Event

Posted by , 23rd June 2015
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As a freemium app developer, have you ever wondered if you are getting the most value out of your app? Tapjoy has spent years working with the best app developers on the planet to help them maximize the value of their app by increasing revenue, acquiring new users and ultimately [...]

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Six Strategies for Driving High Quality Installs

Posted by , 20th May 2015
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This article originally appeared on MediaPost

Back in the early days of mobile app marketing—from the early parts of this decade up until about the midpoint of last year—marketers tended to focus on quantity over quality. In the midst of the land-grab taking place on the App Store and Google Play, [...]

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