Blog di Tapjoy

Predicting Churn (and what you can do about it)

Postato da , 31st agosto 2015
Churn Distro by User Group

Tapjoy’s personalized monetization platform makes targeting users at risk of churn incredibly easy. We’ve introduced a feature that allows you to target any of these cohorts with the right message, and also target them with specific or tailored messages based on how likely they are to churn.

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Turning Freemium into Premium – Tapjoy Event

Postato da , 23rd giugno 2015

As a freemium app developer, have you ever wondered if you are getting the most value out of your app? Tapjoy has spent years working with the best app developers on the planet to help them maximize the value of their app by increasing revenue, acquiring new users and ultimately [...]

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Six Strategies for Driving High Quality Installs

Postato da , 20th maggio 2015

This article originally appeared on MediaPost

Back in the early days of mobile app marketing—from the early parts of this decade up until about the midpoint of last year—marketers tended to focus on quantity over quality. In the midst of the land-grab taking place on the App Store and Google Play, [...]

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