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Segmenting Your Audience to Drive Engagement and Monetization

가 게시 , 29th 6월 2015
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(United States) What are some of the top segments you should be targeting, and with what types of content? Our recommendations will attempt to answer this question by describing a variety of sample segments, such as spending frequency and amount, progress in app, frequency of app use, and even basic segments such as device type and country.

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Turning Freemium into Premium – Tapjoy Event

가 게시 , 23rd 6월 2015
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As a freemium app developer, have you ever wondered if you are getting the most value out of your app? Tapjoy has spent years working with the best app developers on the planet to help them maximize the value of their app by increasing revenue, acquiring new users and ultimately [...]

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Six Strategies for Driving High Quality Installs

가 게시 , 20th 5월 2015
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This article originally appeared on MediaPost

Back in the early days of mobile app marketing—from the early parts of this decade up until about the midpoint of last year—marketers tended to focus on quantity over quality. In the midst of the land-grab taking place on the App Store and Google Play, [...]

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