Another fantastic Casual Connect took place last week in San Francisco, bringing together an incredible collection of some of the best and brightest minds in the gaming industry.
Throughout it all, Tapjoy was there to meet with it many of our favorite developer partners, make some new friends, and […]Read More
“One of the leading mobile industry’s leading platforms for advertising in mobile games —Tapjoy — is out with new data. And MAW was privy to an advanced first look.
Findings of an extensive study carried out by comScore showed that Tapjoy’s mobile advertising products were found to be significantly more […]Read More
App developers are constantly looking for new ways to leverage the data from their apps to deliver better, more targeted engagement and monetization campaigns. After all, the more targeted they can be, not only will they likely earn more money, but they can then deliver a more personalized and […]Read More
Many consumers have voiced their disdain of unwanted ads in mobile apps. And now, through the use of ad blockers, consumers are fighting back. eMarketer reports that 20.7 million people will use an ad blocker on their mobile device this year, an increase of 62.3 percent over last year.
Publishers and […]Read More
Among all the typical key performance indicators for apps and games, retention may be the most important. Increased retention has follow-on effects on conversion, monetization and organic growth, as players stick around for longer and make your app a part of their regular routine.
For example, a game with a first […]Read More
Tapjoy’s Contextual Placements can drive eye-opening improvements in your game’s engagement, conversions and long-term retention by showing the right content, to the right user, at the right time. In fact, a recent case study we did with a popular arcade game showed that with just one contextual placement, we were […]Read More
The Tapjoy platform—the only complete monetization platform—is known for increasing the revenue of freemium-based mobile apps. But what isn’t as well known is that Tapjoy can also help increase engagement, lengthen retention and reduce churn.
We recently conducted a study to find out just how much impact our platform has on […]Read More
Exciting news: we’ve partnered with app discovery platform ironSource! This partnership will combine Tapjoy’s user level segmentation and predictive analytics capabilities with ironSource’s video mediation solution. Imagine the possibilities!
“San Francisco-based Tapjoy said it is partnering to offer a full slate of services to developers. The company will contribute user-level segmentation and predictive […]Read More
Tapjoy is focused on helping app publishers target the right users with the right content at the right time. But we get that there isn’t always time to think about how to get the right hooks into your app and build the right user segments to make this level of […]Read More