Tapjoy Blog


Six Strategies for Driving High Quality Installs

Posted by , 20th May 2015
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This article originally appeared on MediaPost

Back in the early days of mobile app marketing—from the early parts of this decade up until about the midpoint of last year—marketers tended to focus on quantity over quality. In the midst of the land-grab taking place on the App Store and Google Play, [...]

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Five Early Signals to Predict the Future LTV of Your Users

Posted by , 31st March 2015
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There are critical signals that app developers need to pay attention to drive the revenue in their app. For example, how many of your users complete three or more in-app purchases in the first three months can be a clear indicator of whether your app will generate $1MM in revenue. This report offers five key prediction metrics to maximize the LTV in your app.

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