Subscribe to our blog


Rewarded video ads improve app retention by 4X!

Posted by , 24th January 2017

A major mobile gaming publisher based in San Francisco recently integrated Tapjoy’s rewarded video ads into its app and was surprised to find that player retention rates went up right away. Digging into its data, the company noticed that player retention among those who had watched rewarded videos was more […]

Read More
0

Filter Article Categories

Tapjoy Research: Who Is Playing Mobile Games?

Posted by , 19th January 2017

There are nearly 2 billion mobile gamers throughout the world, according to market research firm Newzoo, with more than half of the US population and nearly 70% of the country’s smartphone owners playing some type of game on their mobile devices.

Tapjoy recently conducted in-depth research to help […]

Read More
0

Tapjoy Brings Its Interplay Ads to the LINE Messenger App

Posted by , 15th December 2016
Tapjoy-Rewarding-Mobile

In case there was any remaining question about it, rewarded ads have officially gone mainstream. While mobile games have traditionally been the largest publishers to integrate Tapjoy’s opt-in, rewarded ads into their apps, we recently announced a partnership with the uber popular messenger app LINE to bring our ads to […]

Read More
3914

Tapjoy Takes On Fraud

Posted by , 30th November 2016

We value transparency, and we take fraud very seriously. We recently partnered with adjust, a business intelligence platform for mobile apps, and other like-minded companies who are taking a serious stance against mobile performance fraud. Please see a summary of the press coverage below. To learn more about our transparent […]

Read More
0

Tapjoy Talks Ad Monetization and Global Distribution at G-STAR

Posted by , 29th November 2016

One of the gaming industry’s preeminent events got even bigger recently when the G-STAR conference took place in Busan, Korea. 653 companies from 35 countries all over the world took part in this year’s event, hosted by the Korea Internet Digital Entertainment Association (K-IDEA). With nearly 3,000 booths spread out […]

Read More
0

Developer Profile: DoubleTap Software

Posted by , 23rd November 2016

Developer Profile: DoubleTap Software

When you’re a one-man shop already handling all the heavy lifting of developing a game — code, art, game design and marketing, at a minimum — thinking about adding an SDK to your game can feel like you’re the proverbial camel, watching the last straw approach.

So you […]

Read More
0

How to Best Leverage the Holiday Install Rush

Posted by , 21st November 2016

Each year, the holiday season brings with it an onslaught of consumption — from eating and drinking to media viewing and gift shopping. Why should mobile app installs be any exception? Like many other consumer behaviors, app installs surge during the holiday season.  

There are specific times during the holiday […]

Read More
0

Mobile Gaming – A Huge Holiday Opportunity

Posted by , 18th November 2016

So, you’ve heard the buzz? You know mobile is a force to be reckoned with, but do you know why advertising in mobile games is such a huge opportunity during the holidays?

Games are the #1 category of apps and the majority of Americans – 70% of the […]

Read More
0

Make Your Holiday Season Merrier With 20% Bonus Revenue

Posted by , 8th November 2016

As you know, the holiday season is the biggest ad spending time of the year. Our data scientists have been hard at work to develop a formula that enables you to maximize revenue from that influx of spend. We have seen up to a 200% lift in revenue for our […]

Read More
0