Tapjoy 博客


Simplifying Cohort Analysis with the Tapjoy Platform

发的帖子 , 19th 十月 2015

Cohort analysis is critical, and quite simply, it is the best way to analyze your users’ behaviors and truly understand what’s going on within your app. It strips away all of the background noise that comes with aggregate reports and lets you hone in on what matters most: app engagement, retention and monetization. Here’s how Tapjoy’s Dashboard can keep the process simple for you!


Mobile Apps Are Driving the Digital Media Usage Trend

发的帖子 , 2nd 十月 2015

(United States) To say that mobile has reached a tipping point in 2015 is an understatement. Most of the time spent with digital media – nearly 2 out of every 3 minutes – is spent on mobile devices according to comScore’s “The 2015 U.S. Mobile App Report”. Simply put: there is no longer a separation between “digital media” and “mobile” – digital media IS mobile.


Predicting Churn (and what you can do about it)

发的帖子 , 31st 八月 2015
Churn Distro by User Group

Tapjoy’s personalized monetization platform makes targeting users at risk of churn incredibly easy. We’ve introduced a feature that allows you to target any of these cohorts with the right message, and also target them with specific or tailored messages based on how likely they are to churn.