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Segmenting Your Audience to Drive Engagement and Monetization

发的帖子 , 29th 六月 2015
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What are some of the top segments you should be targeting, and with what types of content? Our recommendations will attempt to answer this question by describing a variety of sample segments, such as spending frequency and amount, progress in app, frequency of app use, and even basic segments such as device type and country.

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Turning Freemium into Premium – Tapjoy Event

发的帖子 , 23rd 六月 2015
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As a freemium app developer, have you ever wondered if you are getting the most value out of your app? Tapjoy has spent years working with the best app developers on the planet to help them maximize the value of their app by increasing revenue, acquiring new users and ultimately [...]

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Six Strategies for Driving High Quality Installs

发的帖子 , 20th 五月 2015
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This article originally appeared on MediaPost

Back in the early days of mobile app marketing—from the early parts of this decade up until about the midpoint of last year—marketers tended to focus on quantity over quality. In the midst of the land-grab taking place on the App Store and Google Play, [...]

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