Tapjoy Blog


Segmenting Your Audience to Drive Engagement and Monetization

Posted by , 29th June 2015

What are some of the top segments you should be targeting, and with what types of content? Our recommendations will attempt to answer this question by describing a variety of sample segments, such as spending frequency and amount, progress in app, frequency of app use, and even basic segments such as device type and country.

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Six Strategies for Driving High Quality Installs

Posted by , 20th May 2015

This article originally appeared on MediaPost

Back in the early days of mobile app marketing—from the early parts of this decade up until about the midpoint of last year—marketers tended to focus on quantity over quality. In the midst of the land-grab taking place on the App Store and Google Play, [...]

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Limited time $10 eCPM Guarantee

Posted by , 13th October 2014

We all know consumers are spending more time on their phones and tablets than ever before. In fact, that time is being spent more and more within an app. When you combine that with the fact that Q4 is typically the biggest spending time of the year for advertisers, it [...]

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