Tapjoy Blog


Six Strategies for Driving High Quality Installs

Posted by , 20th May 2015

This article originally appeared on MediaPost

Back in the early days of mobile app marketing—from the early parts of this decade up until about the midpoint of last year—marketers tended to focus on quantity over quality. In the midst of the land-grab taking place on the App Store and Google Play, [...]

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Limited time $10 eCPM Guarantee

Posted by , 13th October 2014

We all know consumers are spending more time on their phones and tablets than ever before. In fact, that time is being spent more and more within an app. When you combine that with the fact that Q4 is typically the biggest spending time of the year for advertisers, it [...]

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