The Most Common Monetization Mistakes Mobile App Developers Make

Posted by , 22nd September 2016

Most developers make a few common mistakes while learning to operate freemium games, from not measuring users properly to not capitalizing on obvious opportunities. At Tapjoy, we get that it’s difficult to hit all the targets at once — even savvy developers who clearly see mistakes may choose to let […]

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See you at DMEXCO!

Posted by , 6th September 2016

Are you going to DMEXCO in Cologne, Germany this year?

This event brings 50,000+ visitors and 950+ exhibitors together to discuss and experience the latest digital marketing technology. 

Team Tapjoy will be there September 14th and 15th in Hall 6, Booth G-072, and we’d love to see you!

It’s […]

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Tapjoy Launches TJ Recommended to Automatically Optimize Ad Content

Posted by , 30th August 2016

Manually optimizing ad content is like hand-washing your clothes: why hand-wash when you have a washing machine?

Today, Tapjoy released a new feature called TJ Recommended to take care of the chore of optimizing your ad content for maximum revenue. TJ Recommended helps app developers serve the most appropriate ad content […]

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Important News About iOS 10 & Tapjoy

Posted by , 29th August 2016

Apple is updating their “Limit Ad Tracking”  feature and deprecating “Persistent Data” with the upcoming iOS 10, which will include a number of changes that significantly impact the Tapjoy integration. This update will affect your app analytics, revenue and Tapjoy managed currency so it is imperative that you update to the latest Tapjoy SDK in […]

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Casual Connect Wrap Up: Hats, Parties and Demo’s Galore!

Posted by , 29th July 2016

Another fantastic Casual Connect took place last week in San Francisco, bringing together an incredible collection of some of the best and brightest minds in the gaming industry.

Throughout it all, Tapjoy was there to meet with it many of our favorite developer partners, make some new friends, and […]

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Introducing Ad Behavioral Targeting and Content A/B Testing

Posted by , 25th July 2016

App developers are constantly looking for new ways to leverage the data from their apps to deliver better, more targeted engagement and monetization campaigns. After all, the more targeted they can be, not only will they likely earn more money, but they can then deliver a more personalized and […]

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5 Effective Mobile App Retention Hacks

Posted by , 22nd June 2016

Among all the typical key performance indicators for apps and games, retention may be the most important. Increased retention has follow-on effects on conversion, monetization and organic growth, as players stick around for longer and make your app a part of their regular routine.

For example, a game with a first […]

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Double Your Conversions With Contextual In-App Placements

Posted by , 13th June 2016

Tapjoy’s Contextual Placements can drive eye-opening improvements in your game’s engagement, conversions and long-term retention by showing the right content, to the right user, at the right time. In fact, a recent case study we did with a popular arcade game showed that with just one contextual placement, we were […]

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