Tapjoy Blog


Advertising in Games is a Powerplay

Posted by , 27th April 2016

Tapjoy was recently featured in Raconteur’s special report on the app economy:

Advertising in Games is a Powerplay

An “unethical, immoral, mendacious coven of techie wannabes” is a pretty catchy insult. It’s what the chief executive of the Interactive Advertising Bureau recently called the creators of ad-blocking software.

In his keynote address at […]

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Holiday Shopping Behaviors of Smartphone & Tablet Owners

Posted by , 14th December 2015

If you haven’t started your holiday shopping yet, you’re hardly alone. According to our latest Tapjoy Insights survey, about one in four smartphone and tablet owners wait until December to start their holiday shopping. About a third of them start in November, and 16 percent start as early as September […]

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Mobile Apps Are Driving the Digital Media Usage Trend

Posted by , 2nd October 2015

To say that mobile has reached a tipping point in 2015 is an understatement. Most of the time spent with digital media – nearly 2 out of every 3 minutes – is spent on mobile devices according to comScore’s “The 2015 U.S. Mobile App Report”. Simply put: there is no longer a separation between “digital media” and “mobile” – digital media IS mobile.

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