Tapjoy Research: What Mobile Games Do People Play Most?

Posted by , 26th January 2017

Last week, Tapjoy published a research report titled “The Changing Face of Mobile Gamers,” in which we examined the mindset, motivations, behaviors and demographics of those consumers playing mobile games today. Our goal was to help brand advertisers understand how to connect with this highly desirable audience, and in the […]

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Rewarded video ads improve app retention by 4X!

Posted by , 24th January 2017

A major mobile gaming publisher based in San Francisco recently integrated Tapjoy’s rewarded video ads into its app and was surprised to find that player retention rates went up right away. Digging into its data, the company noticed that player retention among those who had watched rewarded videos was more […]

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Tapjoy Research: Who Is Playing Mobile Games?

Posted by , 19th January 2017

There are nearly 2 billion mobile gamers throughout the world, according to market research firm Newzoo, with more than half of the US population and nearly 70% of the country’s smartphone owners playing some type of game on their mobile devices.

Tapjoy recently conducted in-depth research to help […]

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Developer Profile: DoubleTap Software

Posted by , 23rd November 2016

Developer Profile: DoubleTap Software

When you’re a one-man shop already handling all the heavy lifting of developing a game — code, art, game design and marketing, at a minimum — thinking about adding an SDK to your game can feel like you’re the proverbial camel, watching the last straw approach.

So you […]

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How to Best Leverage the Holiday Install Rush

Posted by , 21st November 2016

Each year, the holiday season brings with it an onslaught of consumption — from eating and drinking to media viewing and gift shopping. Why should mobile app installs be any exception? Like many other consumer behaviors, app installs surge during the holiday season.  

There are specific times during the holiday […]

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Make Your Holiday Season Merrier With 20% Bonus Revenue

Posted by , 8th November 2016

As you know, the holiday season is the biggest ad spending time of the year. Our data scientists have been hard at work to develop a formula that enables you to maximize revenue from that influx of spend. We have seen up to a 200% lift in revenue for our […]

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