Tapjoy Talks Ad Monetization and Global Distribution at G-STAR

Posted by , 29th November 2016

One of the gaming industry’s preeminent events got even bigger recently when the G-STAR conference took place in Busan, Korea. 653 companies from 35 countries all over the world took part in this year’s event, hosted by the Korea Internet Digital Entertainment Association (K-IDEA). With nearly 3,000 booths spread out […]

Read More

Developer Profile: DoubleTap Software

Posted by , 23rd November 2016

Developer Profile: DoubleTap Software

When you’re a one-man shop already handling all the heavy lifting of developing a game — code, art, game design and marketing, at a minimum — thinking about adding an SDK to your game can feel like you’re the proverbial camel, watching the last straw approach.

So you […]

Read More

Make Your Holiday Season Merrier With 20% Bonus Revenue

Posted by , 8th November 2016

As you know, the holiday season is the biggest ad spending time of the year. Our data scientists have been hard at work to develop a formula that enables you to maximize revenue from that influx of spend. We have seen up to a 200% lift in revenue for our […]

Read More

Want To Earn Up To 2x This Weekend? Set Up A Currency Sale

Posted by , 26th October 2016

Q4 is the biggest ad spending quarter of the year. To capitalize on that influx of holiday spend from advertisers, we recommend participating in the Tapjoy Q4 Currency Sales. We’ve historically seen publishers earn up to a 200% lift in revenue by participating in a Currency Sale.

How It Works: All offers will reward […]

Read More

7 Surprising Facts About the Open Rates of Push Notifications

Posted by , 29th September 2016

Push notifications are like stepping into the same space as your user, wherever they may be: at any moment you can reach out and tap them on the shoulder. But just as in real life, a notification risks interrupting or annoying users if not done right. Every misstep reduces […]

Read More

The Most Common Monetization Mistakes Mobile App Developers Make

Posted by , 22nd September 2016

Most developers make a few common mistakes while learning to operate freemium games, from not measuring users properly to not capitalizing on obvious opportunities. At Tapjoy, we get that it’s difficult to hit all the targets at once — even savvy developers who clearly see mistakes may choose to let […]

Read More

Introducing Ad Behavioral Targeting and Content A/B Testing

Posted by , 25th July 2016

App developers are constantly looking for new ways to leverage the data from their apps to deliver better, more targeted engagement and monetization campaigns. After all, the more targeted they can be, not only will they likely earn more money, but they can then deliver a more personalized and […]

Read More