Introducing Offerwall Plus, the Next Generation of Offerwalls

Posted by , 7th February 2017

Tapjoy pioneered the mobile offerwall in 2010, when we ported our industry-leading monetization unit from Facebook and the web to iOS (and soon to follow, Android). We have continued to refine our mobile offerwall ever since then, iterating on its design, usability and effectiveness to ensure the best possible experience […]

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Tapjoy Research: What Mobile Games Do People Play Most?

Posted by , 26th January 2017

Last week, Tapjoy published a research report titled “The Changing Face of Mobile Gamers,” in which we examined the mindset, motivations, behaviors and demographics of those consumers playing mobile games today. Our goal was to help brand advertisers understand how to connect with this highly desirable audience, and in the […]

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Rewarded video ads improve app retention by 4X!

Posted by , 24th January 2017

A major mobile gaming publisher based in San Francisco recently integrated Tapjoy’s rewarded video ads into its app and was surprised to find that player retention rates went up right away. Digging into its data, the company noticed that player retention among those who had watched rewarded videos was more […]

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Tapjoy Talks Ad Monetization and Global Distribution at G-STAR

Posted by , 29th November 2016

One of the gaming industry’s preeminent events got even bigger recently when the G-STAR conference took place in Busan, Korea. 653 companies from 35 countries all over the world took part in this year’s event, hosted by the Korea Internet Digital Entertainment Association (K-IDEA). With nearly 3,000 booths spread out […]

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Developer Profile: DoubleTap Software

Posted by , 23rd November 2016

Developer Profile: DoubleTap Software

When you’re a one-man shop already handling all the heavy lifting of developing a game — code, art, game design and marketing, at a minimum — thinking about adding an SDK to your game can feel like you’re the proverbial camel, watching the last straw approach.

So you […]

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Make Your Holiday Season Merrier With 20% Bonus Revenue

Posted by , 8th November 2016

As you know, the holiday season is the biggest ad spending time of the year. Our data scientists have been hard at work to develop a formula that enables you to maximize revenue from that influx of spend. We have seen up to a 200% lift in revenue for our […]

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