Developer Profile: DoubleTap Software

Posted by , 23rd November 2016

Developer Profile: DoubleTap Software

When you’re a one-man shop already handling all the heavy lifting of developing a game — code, art, game design and marketing, at a minimum — thinking about adding an SDK to your game can feel like you’re the proverbial camel, watching the last straw approach.

So you […]

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Most Gamers Don’t Consider Themselves A Gamer

Posted by , 11th October 2016

If you’re one of the 180 million adults in the U.S. that play games on a mobile device, you probably play them very frequently – maybe even more than you realize.  The majority of people that play games on their mobile devices – 68% to be exact – do so at […]

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7 Surprising Facts About the Open Rates of Push Notifications

Posted by , 29th September 2016

Push notifications are like stepping into the same space as your user, wherever they may be: at any moment you can reach out and tap them on the shoulder. But just as in real life, a notification risks interrupting or annoying users if not done right. Every misstep reduces […]

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The Most Common Monetization Mistakes Mobile App Developers Make

Posted by , 22nd September 2016

Most developers make a few common mistakes while learning to operate freemium games, from not measuring users properly to not capitalizing on obvious opportunities. At Tapjoy, we get that it’s difficult to hit all the targets at once — even savvy developers who clearly see mistakes may choose to let […]

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Casual Connect Wrap Up: Hats, Parties and Demo’s Galore!

Posted by , 29th July 2016

Another fantastic Casual Connect took place last week in San Francisco, bringing together an incredible collection of some of the best and brightest minds in the gaming industry.

Throughout it all, Tapjoy was there to meet with it many of our favorite developer partners, make some new friends, and […]

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Introducing Ad Behavioral Targeting and Content A/B Testing

Posted by , 25th July 2016

App developers are constantly looking for new ways to leverage the data from their apps to deliver better, more targeted engagement and monetization campaigns. After all, the more targeted they can be, not only will they likely earn more money, but they can then deliver a more personalized and […]

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