Tapjoy Research: When Do People Play Mobile Games?

Posted by , 9th February 2017

A recent Accenture study found that 87% of consumers use a mobile device while watching TV, and we now know that many of those consumers are using their second screen to play mobile games.

That was one of the findings from our “Changing Face of Mobile Gamers” research report, which looks […]

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Introducing Offerwall Plus, the Next Generation of Offerwalls

Posted by , 7th February 2017

Tapjoy pioneered the mobile offerwall in 2010, when we ported our industry-leading monetization unit from Facebook and the web to iOS (and soon to follow, Android). We have continued to refine our mobile offerwall ever since then, iterating on its design, usability and effectiveness to ensure the best possible experience […]

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Rewarded video ads improve app retention by 4X!

Posted by , 24th January 2017

A major mobile gaming publisher based in San Francisco recently integrated Tapjoy’s rewarded video ads into its app and was surprised to find that player retention rates went up right away. Digging into its data, the company noticed that player retention among those who had watched rewarded videos was more […]

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Developer Profile: DoubleTap Software

Posted by , 23rd November 2016

Developer Profile: DoubleTap Software

When you’re a one-man shop already handling all the heavy lifting of developing a game — code, art, game design and marketing, at a minimum — thinking about adding an SDK to your game can feel like you’re the proverbial camel, watching the last straw approach.

So you […]

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Most Gamers Don’t Consider Themselves A Gamer

Posted by , 11th October 2016

If you’re one of the 180 million adults in the U.S. that play games on a mobile device, you probably play them very frequently – maybe even more than you realize.  The majority of people that play games on their mobile devices – 68% to be exact – do so at […]

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7 Surprising Facts About the Open Rates of Push Notifications

Posted by , 29th September 2016

Push notifications are like stepping into the same space as your user, wherever they may be: at any moment you can reach out and tap them on the shoulder. But just as in real life, a notification risks interrupting or annoying users if not done right. Every misstep reduces […]

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