See you at DMEXCO!

Posted by , 6th September 2016

Are you going to DMEXCO in Cologne, Germany this year?

This event brings 50,000+ visitors and 950+ exhibitors together to discuss and experience the latest digital marketing technology. 

Team Tapjoy will be there September 14th and 15th in Hall 6, Booth G-072, and we’d love to see you!

It’s […]

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Tapjoy Launches TJ Recommended to Automatically Optimize Ad Content

Posted by , 30th August 2016

Manually optimizing ad content is like hand-washing your clothes: why hand-wash when you have a washing machine?

Today, Tapjoy released a new feature called TJ Recommended to take care of the chore of optimizing your ad content for maximum revenue. TJ Recommended helps app developers serve the most appropriate ad content […]

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Casual Connect Wrap Up: Hats, Parties and Demo’s Galore!

Posted by , 29th July 2016

Another fantastic Casual Connect took place last week in San Francisco, bringing together an incredible collection of some of the best and brightest minds in the gaming industry.

Throughout it all, Tapjoy was there to meet with it many of our favorite developer partners, make some new friends, and […]

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Bringing Tapjoy’s Audience Segmentation and Predictive Analytics to Mobile Ad Mediation

Posted by , 18th February 2016

We’re very excited to announce that we have partnered with several of the mobile industry’s leading ad mediation platforms to enable app developers to leverage best-in-class mediated ad demand in conjunction with our sophisticated user-level segmentation and predictive analytics. Our initial mediation partners include MoPub, Fyber and AerServ.

With the rapid […]

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Predicting Churn (and what you can do about it)

Posted by , 31st August 2015

Tapjoy’s personalized monetization platform makes targeting users at risk of churn incredibly easy. We’ve introduced a feature that allows you to target any of these cohorts with the right message, and also target them with specific or tailored messages based on how likely they are to churn.

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