Developer Insights: How JoyCity Uses Tapjoy to Increase the LTV of Each User

Posted by , VP Communications & Marketing Partnerships
28th July 2015

This is the latest post in our Developer Insights Series, in which we talk to a variety of freemium app developers to get perspective into how Tapjoy’s Marketing Automation and Monetization platform is working to help optimize the lifetime value of every user. You can also read our interviews with some of the industry’s biggest app developers including: PuzzleSocial, Nekki, NTREEV, and Idle Gaming.

We caught up with Shen Longji, leader of the mobile business team at JoyCity, one of Korea’s hottest app developers. Below are some highlights from our conversation. Let us know what you think, and what you want to hear about in the comments below, or on our Twitter and Facebook pages.

First off, thank you for participating in our interview. Joycity has been a long-time valuable partner for us. How did you start using Tapjoy?

Gunship BattleWe were recommended while talking to the “Gunship Batttle” development team here at JoyCity. They’ve had great successes using the Tapjoy platform in the past, which led us to integrating Tapjoy into our latest title “Warship Battle” in hopes to see the same positive results. So far, Tapjoy has brought in a significant share of our revenue and we are very happy that we made the decision to go with Tapjoy.

There are a lot of options available for app developers, why did you choose Tapjoy?

Tapjoy boasts more than 500 million monthly active users in their network and is a market leader in the mobile ad space. Tapjoy’s rewarded offerwall delivered an effective monetization tool that fit well with our gameplay.

Could you share any positive experience you had with Tapjoy?

We have had a lot of success with Tapjoy’s rewarded offerwall. Not only were we able to increase our revenue through the offerwall, but we can also easily manage our cross-promotion which is a very important feature for us.

Both your new and old titles are performing well, but do you have any concerns or challenges you are currently facing?

We see a high volume of users but poor monetization in certain regions, while we see the opposite in other regions where we have a lower number of users, but monetize them well. Solving both problems is crucial to our future success and we are constantly testing to improve our performance.

How do you plan to overcome those challenges?

In regions with poor monetization, we plan to adjust our game structure to focus on increasing our PU and ARPPU. In regions with high monetization, we plan to acquire more users through Tapjoy’s UA solutions. We look forward to the Tapjoy feature that allows us to customize the settings in each country. We hope to optimize our UA efforts and maximize our revenue through the video product.

What other Tapjoy features are you most excited about? Any thoughts on Tapjoy’s newly renovated dashboard?

Most of all, we plan to continue using Tapjoy’s offerwall. In addition to that, we are always open to expand our partnership with Tapjoy. The new dashboard offers variety of new features that weren’t available in the previous version such as performing cohort analysis based on OS platform, market, country and game version. Those were important and allowed us to analyze and optimize users in a very specific manner. It has been a tremendous help for us.

Lastly, congratulations on the release of the brand new title, “Warship Battle”! Could you please briefly tell us about the game?

Gunship Battle 1“Warship Battle” still has the core game mechanics of the “Gunship Battle” but the battle now takes place in the ocean. We optimized the gameplay on mobile and analyzed the key factors we learned from the successful launch of “Gunship Battle”. We then applied our learning to create a new exciting experience for our users. You can take your favorite flagship into the ocean and experience the epic battles that took place in history.

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