Mobile devices are an integral part of the consumer travel experience. Whether looking for a deal or booking a trip, travelers are commanding 20% of smartphone and tablet Internet traffic, and that statistic will grow as they plan out their trips for the holiday season.
Tapjoy ran a survey on our network, which spans more than 435MM consumers globally, to further gauge the relationship between those consumers and their mobile devices as they research and make travel arrangements. Some of our key takeaways were:
Over half of consumers search for travel deals and promotions on their mobile device
35% research travel plans on their mobile device
16% purchase flight tickets on their mobile device
72% book their travel less than 3 months ahead
When making last-minute arrangements, 65% prefer using their mobile device and/or a mobile app on their device
At every step of the travel experience from researching to purchasing to rescheduling, consumers are using their mobile devices to act as their own travel agent.
Tapjoy’s Mobile Value Exchange, which rewards consumers with premium content for engaging with advertisers, allows these users to discover content based on their travel needs while creating a sustained market presence for advertisers looking to engage with business or leisure travelers. Utilizing a combination of direct response and engagement efforts will be key for brands trying to create the ultimate travel experience.
Check out the infographic below for more insights from our survey.