Infographic: Mobile Habits of Traveling Consumers

Posted by , Northwest Media Planner
10th December 2013

Mobile devices are an integral part of the consumer travel experience. Whether looking for a deal or booking a trip, travelers are commanding 20% of smartphone and tablet Internet traffic, and that statistic will grow as they plan out their trips for the holiday season.

Tapjoy ran a survey on our network, which spans more than 435MM consumers globally, to further gauge the relationship between those consumers and their mobile devices as they research and make travel arrangements. Some of our key takeaways were:

  • Over half of consumers search for travel deals and promotions on their mobile device

  • 35% research travel plans on their mobile device

  • 16% purchase flight tickets on their mobile device

  • 72% book their travel less than 3 months ahead

  • When making last-minute arrangements, 65% prefer using their mobile device and/or a mobile app on their device

At every step of the travel experience from researching to purchasing to rescheduling, consumers are using their mobile devices to act as their own travel agent.

Tapjoy’s Mobile Value Exchange, which rewards consumers with premium content for engaging with advertisers, allows these users to discover content based on their travel needs while creating a sustained market presence for advertisers looking to engage with business or leisure travelers. Utilizing a combination of direct response and engagement efforts will be key for brands trying to create the ultimate travel experience.

Check out the infographic below for more insights from our survey.

6 Comments on: “Infographic: Mobile Habits of Traveling Consumers.”
  • Tapjoy: Holidays Travelers More Mobile Than Ever | says:

    […] ad network Tapjoy has just published a new report highlighting the mobile habits of holiday […]

  • Travelers’ Mobile Habits & the Opportunities for Travel Advertisers | One Sophisticated Platform to Manage Search, Social, Display & Mobile. says:

    […] Marketing Watch published an article today featuring Tapjoy’s latest report, which discusses travelers’ mobile habits. Tapjoy’s report reveals, “Mobile devices are an […]

  • Karthick Prabu says:

    Please let me know, • Sample size of this survey (number of people responded, demographics) • When was this conducted • What is mode of survey (online?)

  • john wilson says:

    I love it

  • Christoph Winkle says:

    Sounds very interesting – where can we get the full report ? Can you disclose the number of responses your survey is based on ?

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