This July marks the 5th anniversary of the mobile app marketplace. In that time, over 50 billion apps have been downloaded on iOS and another 48 billion apps on Android – astonishing numbers that may have seemed unfathomable just a few short years ago. Considering current projections for the next few years, there still remains a tremendous opportunity to earn and make a big splash as an app developer.
We wanted to share a breakdown of some strong data highlighting this huge opportunity, and a closer look at the success of some developers taking advantage of our monetization solutions.
Developers on Tapjoy’s network earned more than $200 million through Tapjoy’s monetization solution between 2010 and 2012. In fact, in 2012 alone, 35 publishers leveraging our model earned more than $500K, and 18 publishers earned more than $1 million through Tapjoy’s monetization solutions.
Among Tapjoy’s top 50 app developers (based on revenue earned via Tapjoy monetization solutions) in 2012:
- 29 are based in the U.S., nine in Asia, six in Canada, and five in Europe
- Seven developers were a year old or less; for these developers combined, Tapjoy monetization solutions generated more than $6.5 million for them. Twelve developers were more than a decade old; for them, Tapjoy monetization solutions generated nearly $30 million.
- Tapjoy generated nearly $5 million for studios currently under 20 people and nearly $25 million to developers outside the U.S.
- Developers that integrated our monetization solutions for two consecutive years grew their Tapjoy alternative payment revenue an average of more than 350% year over year.
Revenue, while impressive and important, is only part of the story here. The revenue opportunity combined with an increase in retention makes for the best of both worlds, and that intersection is where the best apps stand out.