In case you hadn’t heard, Facebook will be shutting down its Parse hosted app service next January, so if your app is currently using Parse you’ll want to begin migrating to another service as soon as possible. If you were one of the developers relying on Parse to send push […]
To say that mobile has reached a tipping point in 2015 is an understatement. Most of the time spent with digital media – nearly 2 out of every 3 minutes – is spent on mobile devices according to comScore’s “The 2015 U.S. Mobile App Report”. Simply put: there is no longer a separation between “digital media” and “mobile” – digital media IS mobile.
Tapjoy’s personalized monetization platform makes targeting users at risk of churn incredibly easy. We’ve introduced a feature that allows you to target any of these cohorts with the right message, and also target them with specific or tailored messages based on how likely they are to churn.
There is a critical need for app developers to verify each purchase and guard against fraud when it comes to their IAP data. That way, you are incorporating valid (and only valid) purchases into your mobile analytics data.
This is the latest in our series where we talk to freemium app developers about how they’re getting the most out of Tapjoy’s Marketing Automation and Monetization Platform. This week we sat down with Stuart Lewis-Smith Vice President at Idle Gaming about how they use Tapjoy with Fresh Deck Poker.