Tapjoy Blog

Segmenting Your Audience to Drive Engagement and Monetization

Posted by , 29th June 2015

What are some of the top segments you should be targeting, and with what types of content? Our recommendations will attempt to answer this question by describing a variety of sample segments, such as spending frequency and amount, progress in app, frequency of app use, and even basic segments such as device type and country.

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Five Early Signals to Predict the Future LTV of Your Users

Posted by , 31st March 2015

There are critical signals that app developers need to pay attention to drive the revenue in their app. For example, how many of your users complete three or more in-app purchases in the first three months can be a clear indicator of whether your app will generate $1MM in revenue. This report offers five key prediction metrics to maximize the LTV in your app.

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