PuzzleSocial recently turned to Tapjoy to help generate incremental revenue for its hit game, Daily Celebrity Crossword™. Through a combination of a Sephora-branded Puzzle, Rich Media Campaigns and a Currency Sale, Tapjoy helped the game lift its revenue 79% and have the best weekend in its 3-year history;
As the F2P […]Read More
Everyone gets flowers…we decided to thank Mom a little differently! The Tapjoy Currency Sale is now live for Mother’s Day Weekend! See who’s participating below.
Unless otherwise noted, these bonus offers are available at the following dates/times:
Begins: 12:00am PST Friday, May 6th
Ends: 11:59pm PST Sunday, May 8th
Don’t forget: to take advantage […]Read More
Big news today! We are very excited to announce that for the first time ever, our premium video will be accessible programmatically. Rubicon Project is our exclusive launch partner: it’s a match made in programmatic heaven.
Mobile monetization provider Tapjoy and advertising marketplace Rubicon Project on Tuesday announced the launch of the […]Read More
Tapjoy was recently featured in Raconteur’s special report on the app economy:
Advertising in Games is a Powerplay
An “unethical, immoral, mendacious coven of techie wannabes” is a pretty catchy insult. It’s what the chief executive of the Interactive Advertising Bureau recently called the creators of ad-blocking software.
In his keynote address at […]Read More
It’s GDC week here in San Francisco, which means thousands of developers will descend on the city to talk about the latest trends in game design, development, marketing and monetization. It also means that it’s been one year since the launch of our complete monetization platform, which pushes the boundaries […]Read More
We all love free apps. But how many of us are willing to pay to unlock in-app content like virtual goods, extra levels and other upgrades? Not many, it turns out—about five percent of the players in any given game.
So the developers of free-to-play games have to be really careful […]Read More
We’re very excited to announce that we have partnered with several of the mobile industry’s leading ad mediation platforms to enable app developers to leverage best-in-class mediated ad demand in conjunction with our sophisticated user-level segmentation and predictive analytics. Our initial mediation partners include MoPub, Fyber and AerServ.
With the rapid […]Read More
Looking for some extra love this holiday season? Look no further than your favorite Tapjoy enabled Apps! The Tapjoy Currency Sale is now live for Valentine’s Day! See who’s participating below.
Most bonus offers are available at the following dates/times but will vary by app:12:00am PST Friday, February 12th through 11:59 PST Monday, February 15th.
Don’t forget: […]Read More
In case you hadn’t heard, Facebook will be shutting down its Parse hosted app service next January, so if your app is currently using Parse you’ll want to begin migrating to another service as soon as possible. If you were one of the developers relying on Parse to send push […]Read More