Tapjoy Blog


Segmenting Your Audience to Drive Engagement and Monetization

Posted by , 29th June 2015
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What are some of the top segments you should be targeting, and with what types of content? Our recommendations will attempt to answer this question by describing a variety of sample segments, such as spending frequency and amount, progress in app, frequency of app use, and even basic segments such as device type and country.

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Five Early Signals to Predict the Future LTV of Your Users

Posted by , 31st March 2015
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There are critical signals that app developers need to pay attention to drive the revenue in their app. For example, how many of your users complete three or more in-app purchases in the first three months can be a clear indicator of whether your app will generate $1MM in revenue. This report offers five key prediction metrics to maximize the LTV in your app.

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