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Three Ways to Integrate Rewarded Videos Into Your App

Posted by , 21st February 2017

The mobile video ad market is big and getting bigger every day as advertisers look for the most effective way to get their message in front of mass consumer audiences. While US advertisers spent $4.35 billion on mobile video ads in 2016, that number is expected to double by 2018 […]

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Tapjoy Brings Its Interplay Ads to the LINE Messenger App

Posted by , 15th December 2016
Tapjoy-Rewarding-Mobile

In case there was any remaining question about it, rewarded ads have officially gone mainstream. While mobile games have traditionally been the largest publishers to integrate Tapjoy’s opt-in, rewarded ads into their apps, we recently announced a partnership with the uber popular messenger app LINE to bring our ads to […]

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Tapjoy Takes On Fraud

Posted by , 30th November 2016

We value transparency, and we take fraud very seriously. We recently partnered with adjust, a business intelligence platform for mobile apps, and other like-minded companies who are taking a serious stance against mobile performance fraud. Please see a summary of the press coverage below. To learn more about our transparent […]

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Tapjoy Talks Ad Monetization and Global Distribution at G-STAR

Posted by , 29th November 2016

One of the gaming industry’s preeminent events got even bigger recently when the G-STAR conference took place in Busan, Korea. 653 companies from 35 countries all over the world took part in this year’s event, hosted by the Korea Internet Digital Entertainment Association (K-IDEA). With nearly 3,000 booths spread out […]

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Developer Profile: DoubleTap Software

Posted by , 23rd November 2016

Developer Profile: DoubleTap Software

When you’re a one-man shop already handling all the heavy lifting of developing a game — code, art, game design and marketing, at a minimum — thinking about adding an SDK to your game can feel like you’re the proverbial camel, watching the last straw approach.

So you […]

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How to Best Leverage the Holiday Install Rush

Posted by , 21st November 2016

Each year, the holiday season brings with it an onslaught of consumption — from eating and drinking to media viewing and gift shopping. Why should mobile app installs be any exception? Like many other consumer behaviors, app installs surge during the holiday season.  

There are specific times during the holiday […]

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Mobile Gaming – A Huge Holiday Opportunity

Posted by , 18th November 2016

So, you’ve heard the buzz? You know mobile is a force to be reckoned with, but do you know why advertising in mobile games is such a huge opportunity during the holidays?

Games are the #1 category of apps and the majority of Americans – 70% of the […]

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Make Your Holiday Season Merrier With 20% Bonus Revenue

Posted by , 8th November 2016

As you know, the holiday season is the biggest ad spending time of the year. Our data scientists have been hard at work to develop a formula that enables you to maximize revenue from that influx of spend. We have seen up to a 200% lift in revenue for our […]

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