Tapjoy Blog

Advertising in Games is a Powerplay

Posted by , 27th April 2016
Screen Shot 2016-04-27 at 3.26.33 PM

Tapjoy was recently featured in Raconteur’s special report on the app economy:

Advertising in Games is a Powerplay

An “unethical, immoral, mendacious coven of techie wannabes” is a pretty catchy insult. It’s what the chief executive of the Interactive Advertising Bureau recently called the creators of ad-blocking software.

In his keynote address at […]

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Black Friday Currency Sale!!

Posted by , 26th November 2015

The biggest sale day of the year is upon us and to celebrate many of our app partners are offering great currency sales for Black Friday going on through the weekend. See who’s participating below.

Black Friday Currency Sale

Unless otherwise noted, these bonus offers start today, Thursday, 26 […]

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Simplifying Cohort Analysis with the Tapjoy Platform

Posted by , 19th October 2015

Cohort analysis is critical, and quite simply, it is the best way to analyze your users’ behaviors and truly understand what’s going on within your app. It strips away all of the background noise that comes with aggregate reports and lets you hone in on what matters most: app engagement, retention and monetization. Here’s how Tapjoy’s Dashboard can keep the process simple for you!

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Mobile Apps Are Driving the Digital Media Usage Trend

Posted by , 2nd October 2015

To say that mobile has reached a tipping point in 2015 is an understatement. Most of the time spent with digital media – nearly 2 out of every 3 minutes – is spent on mobile devices according to comScore’s “The 2015 U.S. Mobile App Report”. Simply put: there is no longer a separation between “digital media” and “mobile” – digital media IS mobile.

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