Tapjoy Blog

Filter Article Categories

Advertising in Games is a Powerplay

Posted by , 27th April 2016
Screen Shot 2016-04-27 at 3.26.33 PM

Tapjoy was recently featured in Raconteur’s special report on the app economy:

Advertising in Games is a Powerplay

An “unethical, immoral, mendacious coven of techie wannabes” is a pretty catchy insult. It’s what the chief executive of the Interactive Advertising Bureau recently called the creators of ad-blocking software.

In his keynote address at […]

Read More

Bringing Tapjoy’s Audience Segmentation and Predictive Analytics to Mobile Ad Mediation

Posted by , 18th February 2016

We’re very excited to announce that we have partnered with several of the mobile industry’s leading ad mediation platforms to enable app developers to leverage best-in-class mediated ad demand in conjunction with our sophisticated user-level segmentation and predictive analytics. Our initial mediation partners include MoPub, Fyber and AerServ.

With the rapid […]

Read More

Valentine’s Day Currency Sale – Live Now!!

Posted by , 12th February 2016

Looking for some extra love this holiday season? Look no further than your favorite Tapjoy enabled Apps! The Tapjoy Currency Sale is now live for Valentine’s Day!  See who’s participating below.

Most bonus offers are available at the following dates/times but will vary by app:12:00am PST Friday, February 12th through 11:59 PST Monday, February 15th.

Don’t forget: […]

Read More

6 Ways to Maximize Your Push Notification Strategy

Posted by , 1st February 2016

Push notifications play a crucial role in any successful app engagement or monetization campaign. A relevant, timely and personalized notification can help bring back lapsed users who might not have opened your app in quite some time, increase the frequency with which your active users open your app, spur casual […]

Read More

Holiday Currency Sale – Live Now!!

Posted by , 24th December 2015

Have you found the perfect ugly sweater for Christmas? – oh you have one from last year. Christmas trees? – gotcha, you are getting one this weekend. What about a very special treat for yourself? You’re in luck! The Tapjoy Currency Sale is now live for the holiday season!  See who’s participating below.

Read More


Announcing: Personalized Currency Sales

Posted by , 17th December 2015

For the first time ever, app publishers can now build and launch currency sales customized for their unique consumer cohorts.

The addition of personalized variables for currency sales, which are limited time promotions that offer consumers the chance to earn more virtual currency than usual for every advertisement engaged, is an […]

Read More