2014 was a watershed year for mobile advertising, but 2015 could be even more important for the industry. We will see budgets grow, standards mature, and new technologies emerge. Perhaps most importantly, we will see the pace of innovation rapidly accelerate as more money flows into the space and many of the old roadblocks cease to exist.
We’re only a few weeks into the year and many questions remain.
- Will this be the year that mobile targeting finally catches up with the web?
- Will rich media fulfill its potential?
- What challenges await mobile advertisers in 2015?
Tapjoy answers these questions and more in a new report on our predictions for mobile advertising in 2015.
Get the full report here.