I wanted to take a moment to address a recent article that is making the rounds this morning. It is not only a clear misrepresentation of what we do at Tapjoy, but also, unfortunately, an attack on the integrity of our developer partners and the quality of their work.
There are a few claims in this article that require addressing head-on.
First, Tapjoy counts among our partners thousands of developers and advertisers, and we take issue with the author’s assertion that they are publishing “junk.” The Mobile Value Exchange model that is at the heart of our platform serves a viable and valuable purpose for those developers, as well as consumers and advertisers.
Second, we work diligently to ensure compliance with Apple’s TOS, and each week, Apple approves hundreds of apps that integrate and leverage Tapjoy. In fact, Apple has featured a number of Tapjoy enabled apps in the last few months. We fundamentally agree with Apple’s point of view ensuring a great user experience, and we feel that the Mobile Value Exchange and Tapjoy.com are important components of this shared vision.
Third, we continue to work with our partners to provide an engaging user experience through iOS, Android and on mobile web via HTML5 sites. Just like thousands of other talented developers, Glu continues to be a strong partner of Tapjoy as we continue to deliver best in class services to our mutual consumers. In addition, platforms such as SK Planet and Gfan agree that we are accretive to their massive app stores, and provide a huge value to their audiences.
Lastly, this article slights the intelligence of consumers, and inaccurately characterizes a double-opt in ad-driven model that works. The simple fact is that 110 million monthly active users and 13 million registered users on Tapjoy.com agree with the Mobile Value Exchange model. They do so, because they love what we collectively provide. There’s obviously a lot of work to be done to solve the global issue of app discovery, so Tapjoy will continue to invest in this area and work tirelessly to move the mobile ecosystem forward. The bottom line is that Tapjoy offers consumers an ad-driven model to obtain premium content which they love, and which works efficiently for developers and brand advertisers.