We’ve been enormously successful integrating the Tapjoy Mobile Value Exchange® model into gaming apps thus far, and we strongly believe the premium-content distribution model that has worked for gaming companies can work just as well for apps in retail, movies, music and more. That’s why today we announced that we plan to aggressively expand support to these apps, and build our roster of entertainment, sports, publishing, utility and informational apps.
In fact, several new industry-leading, non-gaming apps have already integrated Tapjoy services:
Top Chef University, which teaches users professional cooking techniques and food preparation methods from contestants of the hit TV show “Top Chef,” now provides users the option to engage with an advertisement of their choice to unlock additional and advanced lessons on their Android app, in addition to allowing users to pay with actual money.
Pinger, which lets users text and call for free on Android and iOS devices (including iPod), has integrated the Tapjoy Marketplace to allow users to engage with advertisements in exchange for texting and calling abilities.
FreedomPop, the nation’s first wireless Internet provider committed to delivering free 4G mobile broadband Internet access, allows users to increase the amount of available data by engaging with an advertisement of their choice.
University Wallpaper, which offers beautiful, officially licensed collegiate DigitalSkins™ wallpapers for iPhone, iPod Touch and iPad, will allow users to download premium wallpapers by engaging with advertisements of their choice in the near future.
We’ll continue to keep you updated on the latest non-gaming apps on the Tapjoy network right here.