Turning Freemium into Premium – Tapjoy Event

Posted by , VP Communications & Marketing Partnerships
23rd June 2015

As a freemium app developer, have you ever wondered if you are getting the most value out of your app? Tapjoy has spent years working with the best app developers on the planet to help them maximize the value of their app by increasing revenue, acquiring new users and ultimately driving the lifetime value of their users.

Now…we’re taking the show on the road.

We’re partnering with PlayCrafting to offer a half day event full of talks, panels and demos to help you understand the business side of games and to make your project profitable. We are bringing the best and brightest from companies like Dots, DeNA, TiltingPoint, SuperData, PuzzleSocial, Topps, FreshPlanet and GREE to share insights into how they attract new users, keep them engaged and drive revenue from them.

See below for the panelists and the full description, or click here for the agenda or to register for Thursday’s event in New York.



Developers use every ounce of their creativity and inspiration to build addictively fun game experiences. But inspiration alone isn’t enough to make revenues soar. Today, more than ever, insights, data points and analytics must come into play. This event will help you understand the business side of your games. Learn from some of the best names in the industry. Hear what they know. See what they use. Get the straight story about how to attract new users and keep them engaged longer.

// Session I // Stop Leaving Money on the Table
How Analytics & Mobile Marketing Automation Can Drive Your App Revenue 

// Session II // User Acquisition
Experts in the Freemium Space Share Trends & Best Practices

// Session III // Money is in the Mechanics
How to Maximize Revenue by Optimizing Your Game Mechanics

// Session IV // Interactive Demo
Tapjoy’s Mobile Monetization & Marketing Automation Platform

// Closing Remarks //

// Networking Event // Drinks and Light Apps //

Christian Calderon  //  Head of Marketing  //  Dots
Christian is a data-minded marketer with a passion for econometrics and video games. His professional specialty lies in brand marketing and predictive modeling for freemium games. Since he joined game developer Dots a year ago, it has more than tripled its installed base across the Dots mobile games network.

Teresa Lu  //  Performance Marketing Manager  //  Tilting Point
Teresa is the head of User Acquisition at Tilting Point, where she manages all aspects of their UA strategy and implementation. Previously she managed $12m+ UA budgets at DeNA West for their hit games, Rage of Bahamut, Marvel War of Heroes, Transformers Legends and many others. She has diverse experience in the marketing field from working at a full-service ad agency, to handling operations at an ad tech company in Silicon Valley before transitioning to UA for gaming.

David Hu  //  Performance Marketing Manager  //  DeNA
David Hu is a Performance Marketing Manager at DeNA. He is responsible for global paid user acquisition, re-engagement, and analytics for all of DeNA’s mobile games portfolio, including titles featuring major IP’s like Marvel, Star Wars, Transformers and Final Fantasy. Prior to joining DeNA, he has held several marketing roles in various gaming companies including Aeria Games, a mobile games publisher, and Raptr, a leading optimization platform for PC gamers.

Mathieu Nouzareth  //  CEO  //  FreshPlanet (SongPop)
Paris-born, serial web entrepreneur Mathieu Nouzareth is CEO of FreshPlanet, the New York-based developer of the highly-popular social mobile game SongPop, the turn-by-turn, simulated real-time play game for music lovers that has built a global following of over 100 Million players since its launch in June 2012.

Stephanie Llamas  //  Senior Digital Games Analyst  //  Super Data
Stephanie Llamas is Senior Analyst at SuperData Research, where she heads Consumer Insights research for all digital gaming sectors and playable media. SuperData is a leading games industry researcher, collecting digital point-of-sale data from over four million online gamers every month. Stephanie has close to ten years of professional experience in social and digital media, as well as an academic research background in the sociopolitical history of video games.

Jeb Balise  //  CEO  //  PuzzleSocial
PuzzleSocial is the maker of Daily Celebrity Crossword, the world’s top grossing digital crossword puzzle. Daily Celebrity Crossword launched in May 2013 and is the first daily puzzle themed around the latest in pop culture and entertainment. It’s the only daily crossword that is built for the 21st century and solvable by everyone. Jeb is an Adjunct Professor at Fordham University Graduate School of Business.

Michael Lewis  //  Product Manager  //  Topps
Michael Lewis is a Senior Product Manager at Topps on the digital team. Since joining in August of 2013, Michael helped with the delivery of BUNT, KICK, and HUDDLE. Most recently, Michael led the development of Star Wars: Card Trader, which has consistently been a top 50 grossing app and has allowed thousands of Star Wars fans rediscover their favorite moments and characters of the universe.

John Tran  //   BI Monetization Analyst  //  GREE
John Tran manages ad analytics and indirect revenue business at GREE. Prior to joining the analytics team, John was on the user acquisition team managing large scale ad buys. Within his time on the monetization side, he was able to identify new opportunities to leverage analytics and quantitative analysis to monitor user conversion, retention, and monetization metrics to grow ad revenue.

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