Tapjoy is the leading marketing automation solution for mobile app publishers.

2 Million+
Tapjoy is a mobile performance-based advertising platform that drives deep engagement and monetization opportunities for app publishers, while delivering valuable, engaged consumers to some of the world's biggest brand advertisers. Tapjoy has a reach of more than 451MM (June, 2014) mobile users each month and the Tapjoy Mobile Value Exchange® model allows users to receive premium content in exchange for their engagement with advertisements. Tapjoy is backed by top-tier investors, including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, London, Düsseldorf, Beijing, Shanghai, Seoul and Tokyo.
There are some other approaches that show that it's not just about placing a basic ad somewhere in an app or website... Tapjoy helps people earn in-app rewards for watching videos, installing apps or subscribing to services.
Steve Wadsworth
President, CEO & Member – Board of Directors

Steve Wadsworth has been an influential senior executive and leader in the Internet and interactive digital media industry since 1995.

Steve has served on the Tapjoy Board since 2011, and prior to that he was president of Disney Interactive Media Group (DIMG), where he was a pioneer for the company's digital media and technology business including more than 11 years as Disney's chief Internet and digital media executive.

During his tenure, Steve led DIMG's global creation and delivery of entertainment and lifestyle content across digital and interactive media platforms, including mobile devices, Internet, video game consoles, and social media platforms.

Steve is a frequent spokesperson on Internet and digital media issues and guest speaker at Internet industry forums. In 2010, he was selected as one of UCLA Anderson's 100 Inspirational Alumni, and he was named to The Hollywood Reporter's Digital Power 50 List in 2008, 2009 and 2010. Steve also served on the board of the Internet Advertising Bureau (IAB) for a decade where he served in the roles of chairman and chairman emeritus.

Steve holds a Bachelor of Science in engineering from the University of Virginia and a Master of Business Administration from the UCLA Graduate School of Management.

Peter Dille
Chief Marketing Officer

Peter Dille is Chief Marketing Officer of Tapjoy and joined the company in 2011. Having previously served as SVP of Marketing at Sony and SVP of Worldwide Marketing for THQ, Peter brings extensive consumer marketing and technology expertise with a particular focus on interactive entertainment.

At Sony, Peter was responsible for marketing the company's highly successful PlayStation platform and growing the brand to a multi-billion dollar business. Peter is passionate about all things media and technology and often speaks at major industry events and conferences. He is married with three teenaged kids — ensuring that he gets plenty of IT support.

Jeff Drobick
Chief Product Officer

Jeff Drobick is Chief Product Officer at Tapjoy, responsible for delivering cutting-edge products that extend our leadership position in mobile advertising & monetization. Tapjoy is the leading value creation engine for application publishers - engaging users and delivering compelling results for advertisers.

Jeff brings to the team rich experience in advertising, digital media and eCommerce marketplaces. Previously, Jeff was President and CEO of Geeknet Media, a publisher in B2B technology with over 40 million IT professionals.

Prior to Geeknet, Jeff spent nearly 12 years with eBay in technology / product. As VP of Customer Service Technology Solutions, Jeff was responsible for the global CS product initiatives critical to improving eBay's end-to-end service experience. Jeff was also VP of Information Management & Delivery and Product Development – responsible for analytic infrastructure, marketing, merchandising and advertising technology in one of the most dynamic and rich information environments in the commerce space. Simply put, his group charter was to be eBay's information engine, delivering data rich killer applications.

Prior to eBay, Jeff spent nearly eight years at Accenture in their Global Technology Information Services practice. Jeff served clients in: products, government, utilities, food service, and eCommerce.

Matthew Service
Chief Financial Officer

Matthew Service is Chief Financial Officer of Tapjoy and joined the company in July 2013. Service is responsible for Tapjoy’s global finance functions, including forecasting, financial planning, and analysis. Matthew previously served as COO and CFO at BLINKX PLC, managing all aspects of the publicly listed online video search and advertising company. He played a pivotal role in the rapid expansion and growth of the video search and advertising platform. Prior to BLINKX, Service worked at Autonomy, Inc. and Regent Pacific Management Corporation. Matthew earned his bachelors of business economics at the University of California, Los Angeles.

Rob Dyer
SVP Global Developer Relations

Rob Dyer is Senior Vice President at Tapjoy, responsible for fostering and growing relationships with industry developers and guiding the development of new features to deliver value to all Tapjoy partners.

Rob brings to the executive team diverse experience with both publishing and platform companies, and has been an influential senior executive and leader in the gaming industry since 1991. Most recently Rob was Head of Partner Publishing at Zynga, and prior to that was SVP of Publisher Relations at Sony Computer Entertainment America, overseeing all third party content and publisher account management for the PlayStation platforms.

Rob previously held positions as President and CEO of Crave Entertainment Group, and President of both well-known gaming companies Eidos Interactive and Crystal Dynamics.

Rob earned his bachelor's degree at Washington University and his graduate degree in accounting and finance at the London School of Economics.

Paul Longhenry
SVP Strategy and Corporate and Business Development

Paul Longhenry is Senior Vice President, Strategy and Corporate and Business Development at Tapjoy, where he is responsible for direction and execution of strategic partnerships and M&A efforts.

Prior to joining Tapjoy in early 2011, Paul was a Principal with D.E. Shaw Ventures where he focused on investments across the mobile sector. Previously, Paul served as VP of Business Development for Sonim Technologies, a mobile VoIP software and services provider. Before Sonim, Paul was an early stage mobile investor for 3i Venture Capital.

Laura D. Weinstein
SVP General Counsel & Corporate Secretary

Laura D. Weinstein is Senior Vice President, General Counsel and Corporate Secretary at Tapjoy where she is responsible for the company’s global, corporate and business unit legal affairs.

Weinstein has more than 20 years of experience working in international high growth software and services companies with a focus on high-tech and mobile. Prior to joining Tapjoy, she was Senior Vice President, General Counsel and Secretary for Symphony Teleca Corporation, a global software development and services company with over 6,000 employees worldwide, where her role included managing all legal affairs for the company’s global operations including complex commercial transactions and substantial M&A practice, as well as advising the CEO and Board of Directors.

Laura earned her JD degree from New York University School of Law and her undergraduate degree from Amherst College. She is licensed to practice in California and New York.

Shannon Jessup
SVP, Ad Sales

Shannon is a sales and marketing executive with a 20-year track record of top performance with mobile, internet and technology companies. Shannon joined Tapjoy in 2009 to lead our advertising sales efforts. Prior to Tapjoy, she was the head of sales and business development for Commission Junction, a division of Valueclick (VLCK). In 2002 Shannon joined the start-up, Expertcity, makers of GoToMeeting, as the head of channel sales and marketing. Expertcity was acquired by Citrix (CTXS) where she continued to lead both worldwide channels and inside sales. Shannon was one of the original founders of B2Bstores.com (BTBC) where she was the EVP of sales and marketing. She assisted with the company’s successfully IPO and subsequent acquisition. Shannon held executive roles in sales, marketing, product management and finance at Fortune 250 distributor, Merisel (MSEL). She started her career in sales at IBM. Shannon makes her home in Santa Barbara, CA with her husband and three children.

Sean Lindsay
VP Engineering

Sean leads Tapjoy’s engineering and architecture teams, which are responsible for the development and operation of the software and systems powering Tapjoy’s ever-growing advertising network.

A veteran of a half-dozen start-ups, Sean is an accomplished technical entrepreneur and leader with a strong history designing and delivering new products to emerging markets. Previously the co-founder and CTO of Viximo, Sean led the development of a multi-million dollar social game publishing business, serving millions of users worldwide.

Sean is also on the advisory boards of a number of early-stage companies and created the independent Founder Mentors program to match new entrepreneurs with experienced mentors.

Board of Directors
Tapjoy-Board-of-Directors Tapjoy-Board-of-Directors Tapjoy-Board-of-Directors Tapjoy-Board-of-Directors Tapjoy-Board-of-Directors Tapjoy-Board-of-Directors Tapjoy-Board-of-Directors

San Francisco, California

111 Sutter St., 12th Floor
San Francisco, CA 94104

Contact Us

Atlanta, GA

201 17th Street NW, Ste 200
Atlanta, GA 30363-1191

Contact Us

Boston, MA

1 Camp Street, Ste 100
Cambridge, MA 02140

Contact Us


200 W Superior Street, Ste 310
Chicago, IL 60654

Contact Us

Los Angeles

214 Main Street
Venice, CA 90291

Contact Us

New York

43 West 24th Street, Suite 801
New York, NY 10010

Contact Us

Santa Barbara

1501 Chapala Street
Santa Barbara, CA 93101

Contact Us


8 Duncannon Street
London WC2N 4JF, UK

Contact Us


L6-7, 1F, North Building, Donglang, No.10
Langjiayuan, Jianguomenwai Avenue, ChaoYang District,
Beijing, P.R.China 100022

Contact Us


Daikanyama Takara BldgII 3F
1 Chome-3-2 Kamimeguro

Contact Us


41/F Gangnam Finance Center
Gangnam-gu, Seoul, 135-984 Korea

Contact Us


Königsallee 92a
40212 Düsseldorf, Germany

Contact Us


Room292 2/F
Metro Bank Plaza
No.1160 West Yan'An Road
Shanghai, China
P.C. 200052

Contact Us