Tapjoy Privacy Policy

Tapjoy, Inc. (“Tapjoy,” “we,” “us,” “our”) cares about our users’ privacy and is committed to disclosing our data practices. This Privacy Policy explains how Tapjoy collects, uses, and shares information from and about you when you: (i) use mobile applications from app publishers (“Publisher(s)”) that integrate Tapjoy ads or other Tapjoy publisher services (“Tapjoy Ad Platform”); and/or (ii) visit the Tapjoy corporate website or use any Tapjoy Web Services, as defined below. (Tapjoy Ad Platform and the Tapjoy Web Services are referred to hereinafter as the “Tapjoy Services”). Please note that Tapjoy publishes certain mobile applications (“Tapjoy Apps”); with respect to Tapjoy Apps only, references to “Partner App” and “Publisher” include the Tapjoy Apps and Tapjoy, respectively.

Tapjoy is a member of the Interactive Advertising Bureau (“IAB”) and abides by the IAB Code of Conduct including its “Self Regulatory Principles for Online Behavioral Advertising.” More information about the IAB may be found here. If you have any questions, please contact us at privacy@tapjoy.com.

This Privacy Policy contains the following sections:

  • Tapjoy Ad Platform Privacy Practices
  • Tapjoy Web Services Privacy Practices
  • Tapjoy General Privacy Practices

Tapjoy Ad Platform Privacy Practices

1. The Information We Collect via the Tapjoy Ad Platform

When you interact with a mobile application that has partnered with Tapjoy for the purpose of displaying advertisements within the app (a “Partner App”), we and/or our service providers may collect a variety of information about your device and the Tapjoy ads that you view. The Publisher of the Partner App is responsible for obtaining your consent, if required and as applicable, to enable us to collect information from your device. The information we collect may include the following:

  • Information about your device.We may collect some or all of the following information about your device: device identifiers, which may include Google Advertising ID (GAID), Android ID, ID for Advertisers (IDFA), ID for Vendors (IDFV), MAC address, International Mobile Equipment Identity (IMEI), or other unique device identifiers; device type (e.g., mobile, tablet); type and version of operating system (e.g., Android, iOS); network provider; IP address; mobile browser (e.g. Safari, Chrome, etc.); the carrier user ID (a number uniquely allocated to you by your network provider); Tapjoy SDK version used by the Partner App; timestamp; API key (identifier for application); Partner App version; manufacturer and device model; language setting; time zone; network status type (such as WiFi); list of installed apps (the applications and/or processes which are installed or run on your device while the Partner App is active or inactive).
  • Precise Location Information and How to Opt Out of Location Tracking. The Partner App may allow us to collect and process information about your mobile device’s GPS location (including the latitude, longitude or altitude of your mobile device) and the time the location information was recorded to customize the Tapjoy-originated ads you view. It is the responsibility of the Publisher to obtain your consent prior to the Partner App enabling collecting of such location data – please refer to the Publisher’s privacy policy for more information. You can stop the collection of this data at any time by disabling the GPS or other location-tracking functions on your device either generally or for that Partner App, provided your device allows you to do this. See your device manufacturer’s instructions for further details.
  • Information about ads you view. We collect some or all of the following information about the ads you view: (i) what the ad is about; (ii) the ad type (e.g., text, image, or video); (iii) where the ad is displayed within the Partner App; and (iv) certain information regarding what you do when interacting with or after viewing the ad (e.g., whether you proceed to purchase the product advertised). If the advertiser who created the ad (“Advertiser”) uses one of our advertising solutions that involves the voluntary collection of information from you as part of an ad (for example, an ad that contains an Advertiser questionnaire), and if we collect your voluntary responses, then your responses will be provided directly to the Advertiser will be governed by the Advertiser’s privacy policy.
  • Information from our partners. Our Publishers and other third-party partners may sometimes disclose to us information they have separately collected about you so that we can improve the relevance of the ads we serve on their behalf. They do this in accordance with their own privacy policies and subject to their own applicable legal requirements.

2. How We Use the Information We Collect via the Tapjoy Ad Platform

We use the information we collect through the Tapjoy Ad Platform, where and as permitted by applicable law, to:

  • Display interest-based advertising customized to individuals’ inferred interests, preferences and locations, and to analyze the effectiveness of the ads.
    • We use this information to provide filtering options for Publishers to manage ads appearing in their Partner Apps, and to provide targeting options for Advertisers.
    • For example, we use this information to avoid presenting you with ads that you have already seen, and to help our Advertiser clients to serve ads that are more likely to be of interest to you.
  • Track your interaction with ads and to ensure you receive any virtual awards you have earned via ad engagements.
  • Respond to your customer support inquiries and to facilitate accurate resolution of any customer support problems that may arise.
  • Perform analysis and research aimed at improving our services.
  • Display contextual advertising (advertising based upon the context of the App).
  • Manage frequency capping of displayed ads (so you don’t see the same ad multiple times), conversion tracking (so you can receive any reward earned by interacting with an ad), reporting, and security and fraud detection.

We keep this collected information as long as it remains necessary to provide the Tapjoy Services.

3. How We Share the Information We Collect via the Tapjoy Ad Platform

We share the information that we collect through our advertising platform in the following ways:

  • Publishers and Advertisers. We may share the information with our Publishers and Advertisers to aid in their understanding of how end users are using Partner Apps and engaging with ads
  • Service Providers. We may share your information with the service providers who perform services on our behalf, such as providers of analytics, payment processing, product fulfillment, technical infrastructure, data services, engineering and other technical support, and email and customer support. Under our agreements with our service providers, they can use this information only as needed to perform their services; they cannot use it for their own purposes. A list of service providers who may have access to information collected via our advertising platform can be found here: http://home.tapjoy.com/info/about-tapjoy/privacy-policy/third-party-vendors/.
  • Tapjoy Affiliates.We may share your information among Tapjoy affiliates (for purposes hereof, the term “affiliate” means an entity controlled by, controlling or under common control with Tapjoy) so that we can better provide advertising that is relevant to you. A current list of Tapjoy affiliates can be found here http://home.tapjoy.com/info/about-tapjoy/privacy-policy/affiliates/.
  • Legal Purposes. We may share your information when we believe in good faith that such sharing is reasonably necessary in order to investigate, prevent, or take action regarding possible illegal activities or to comply with legal process to the extent permissible by applicable laws. We may also share your information in situations involving potential threats to the physical safety of any person, violations of this Privacy Policy or the Terms of Service; or to respond to the claims of violation of the rights of third parties and/or to protect the rights, property and safety of Tapjoy, our employees, users, or the public and obtaining your consent is difficult. This may involve the sharing of your information with law enforcement, government agencies, courts, and/or other organizations.
  • Business Transaction. We may share your information in connection with any merger, reorganization, a sale of some or all Tapjoy assets, or a financing or acquisition of all or a portion of our business by another company.
  • Consent. We may share your information in any circumstances where we have your consent.
  • Aggregated Data. We may aggregate, anonymize and/or de-identify information collected through the Ad Platform so that the information can no longer be associated with your specific device. As a result, our use and disclosure of aggregated and/or anonymized information is not restricted by this Privacy Policy, and it may be used and disclosed to others without limitation.

4. Opting Out of Tapjoy Interest-Based Advertising

As described above, we use the information we collect when you use our Partner Apps or visit our website for purposes including in order to serve you with interest-based ads based on your inferred interests, preferences and location.

If you prefer not to receive ads that are tailored to your interests, you can opt out of Tapjoy using your information to provide you interest-based ads at
any time by going to the Tapjoy Opt-Out page: http://home.tapjoy.com/info/third-party-opt-out/. You can also usually opt out of the receipt of all in-app interest-based ads by using your device’s privacy settings. Each operating system (e.g., iOS, Android) provides its own instructions on how to prevent the delivery of such in-app ads. Please review the support materials and/or the privacy settings for your device’s operating system in order to opt-out of interest-based in-app ads. Please note that if you opt out of Tapjoy using your information for interest-based advertising you may still receive “generic” ads from us that are not based on your inferred interests.

5. Customer Support.

If while using one of our Partner Apps you recognize a problem with an integrated Tapjoy ad and notify us of the problem or otherwise contact us via email or with a question, we will ask for your email address or other contact information so that you can receive a response.

Tapjoy Web Services Privacy Practices

The Information We Collect via Tapjoy Web Services When you use Tapjoy Web Services, we collect different types of information from and about you based on which service you are using. Please do not use the Tapjoy Web Service(s) if you do not agree to the collection and use of your information as detailed below.

“Tapjoy Web Services” means, collectively: the MyTapjoy functionality (www.my.tapjoy.com), accessible both online and via the MyTapjoy application, that allows users to view advertisements in exchange for in-game currency rewards (collectively, “MyTapjoy”); the Tapjoy dashboard accounts used by Tapjoy Advertisers and Publishers to manage their use of Tapjoy’s products and services (“Dashboard”), and the Tapjoy corporate website that provides viewers with general information about Tapjoy and our products and services (the “Website”) ( www.tapjoy.com).

Information You Voluntarily Provide In Creation of MyTapjoy Accounts.
If you use MyTapjoy,
we collect information that you may provide voluntarily during your creation and use of your MyTapjoy account, such as your username, password and/or email
address.

Information You Voluntarily Provide In Creation of a Dashboard Account. If you use Tapjoy to create an Advertiser or Publisher Dashboard account, we collect information that you provide voluntarily during your creation and use of your Dashboard Account, which may include your name, the name of your company, your username and password, your email address, postal address, phone number, and payment information, as well as any required financial information such as your tax ID, VAT, or sales tax registration number or any other relevant tax number and credit card information.

Use of Dashboard and MyTapjoy Collected Information. We collect information from you that you voluntarily provide via your Dashboard account or your MyTapjoy account or that you allow us to access when you do certain things, such as when you:

  • Register to use the Dashboard or MyTapjoy
  • Edit your MyTapjoy or Dashboard profile
  • Contact us for customer support
  • Respond to a survey or register for a promotion
  • Participate in sweepstakes or contests
  • Request certain features (e.g., newsletters, updates, or other products)
  • Submit feedback to us.

Tapjoy Website and Social Media Channels. We may also collect user-generated content you post to the Tapjoy Website or Tapjoy social media channels, such as in a discussion board, blog, or other forum. You understand that we cannot control what other users do with any content (including without limitation images, ratings, captions, and comments) you voluntarily post. You should not post any sensitive personal data, such as details of your ethnicity, health or political preferences or photos of yourself to any Tapjoy board, blog, social media channel, or forum, nor should you allow other users to have access to your content if you do not wish them to make your content publicly available to be collected and used by others, or to be redistributed through the Internet and other media channels.

Information from You About Others. If we offer a referral option and you choose to use it to invite a friend to use Tapjoy, we will ask you for your friend’s email address. You must make sure you friend has consented before you provide us with your friend’s email address. We will automatically send your friend a one-time email inviting your friend to visit Tapjoy. We store this information only to send this one-time email to your friend and track the success of our referral program.

Additional Publisher or Advertiser Dashboard Users. We also provide registered Publishers or Advertisers with the option of adding users to their Publisher or Advertiser Dashboard accounts. When they do so we will collect the email address of the employee or other individual they wish to add. We will then send that individual a one-time email informing them they have been added. For individuals who are not employees of the Publisher or Advertiser, the Publisher or Advertiser must have their consent prior to providing us with their email address.

Information from Third Parties. We may collect, process and store your user ID associated with any social media account (such as your Facebook account) that you use to sign in to or otherwise connect with the Tapjoy Website or your MyTapjoy account via social media channels. If you connect your social media account with the Tapjoy Web Services (for example, by using your social media account information as login information), you consent to our collection, storage, and use, in accordance with this Privacy Policy, of the information that you choose to make available to us through the social media interface. This could include, without limitation, any information that you have made public in connection with your social media account, information that the social media service shares with us, or information that is disclosed as being shared during the sign-in process. Please see your social media provider’s privacy policy and help center for more information about how they share information when you choose to connect your account.

Aggregated Data. We may aggregate, anonymize and/or de-identify information collected through the Tapjoy Web Services so that the information no longer relates to you individually. As a result, our use and disclosure of aggregated and/or de-identified information is not restricted by this Privacy Policy, and it may be used and disclosed to others without limitation.

Tapjoy’s Cookies and Related Tracking Technologies. When you use the Tapjoy Web Services, we may place and read cookies or access information on your device to obtain information about the performance of our site, enable you to move around the site, to record your preferences and to serve you with advertising that is relevant to your interests. This information may, where permitted by applicable law, then be combined with other information we hold about you. Information and technologies we may use include:

Device/Usage Information. When you interact with the Tapjoy Web Services, we may collect information such as (a) IP addresses, unique device identifiers (e.g. Google Advertising ID (GAID), Android ID, ID for Advertisers (IDFA), ID for Vendors (IDFV), MAC address, International Mobile Equipment Identity (IMEI), or other device IDs), and other information about your device(s), browser types, browser language, operating system, the state or country from which you accessed the services; and (b) information related to the ways in which you interact with the Tapjoy Web Services, such as: referring and exit pages and URLs, platform type, the number of clicks, internal Tapjoy subdomain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, the date and time you used the services, error logs, and other similar information. As described in “Third Party Online Analytics and Tailored Advertising” below, we may use third party analytics providers and technologies, including cookies and similar tools, to assist us in understanding how the Tapjoy Web Services are used.

Location Information. We may make ad offers available to you that ask you for, access, or track geo-location-based information from your mobile device while downloading or using the MyTapjoy mobile app or functionality. If you choose to engage with these ad offers, we will receive certain information about your location, which may include country, state, city, or more specific location information, in order to provide you with the requested ad-related services including geographically relevant features, offers, applications, and application recommendations.

Cookies and other technologies. When you use the Tapjoy Web Services, we use persistent and session cookies and other similar technologies to perform various tasks including to: (a) store your MyTapjoy account or Dashboard account username and password; (b) analyze the usage of our Web Services; (c) customize the Tapjoy Web Services to your preferences; and (d) display advertising. You can find more information about cookies and how to manage them at http://www.allaboutcookies.org/. Most browsers automatically accept cookies, but you can modify your browser settings to decline cookies by visiting your browser’s help page. If you choose to decline cookies, please note that you may not be able to sign in, customize, or use some features of the Tapjoy Web Services. By using the Tapjoy Web Services with your browser set to accept cookies you are consenting to our use of cookies in the manner described above.

In addition to cookies, we and/or our third-party advertising partners may use a technology called clear gifs (a.k.a. Web Beacons/Web Bugs) that help us better manage and analyze content. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on web pages. Where permissible under applicable law, we may also include Web beacons in e-mail messages or newsletters to determine whether the message has been opened and for other analytics purposes.

2. Third Party Online Analytics and Tailored Advertising

Online Analytics.To help us better understand your use of the Tapjoy Web Services, we may use third-party web analytics providers, such as Google Analytics. These service providers use the sort of technology described in the “Tapjoy’s Cookies and Related Tracking Technologies” Section above. The information collected by this technology will be disclosed to or collected directly by these service providers, who use the information to evaluate users’ use of the websites. To prevent Google Analytics from collecting or using your information, you may install the Google Analytics Opt-Out Browser Add-on.

Tailored Advertising.Third parties whose products or services ar e accessible or advertised via the Tapjoy Web Services may also use cookies or similar technologies to collect information to help them (i) inform, optimize, and serve ads based on past visits to the Tapjoy Web Services and other services and (ii) report how our ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to the Tapjoy Web Services. We also allow other third parties (e.g., ad networks and ad servers) to serve interest-based ads to you, and to access their own cookies or similar technologies on your computer or other device you use to access the Tapjoy Web Services. We neither have access to, nor does this Privacy Policy govern, the use of tracking technologies that may be placed by non-affiliates, third party ad technologies, or any other non-affiliated third parties. Those parties may permit you to opt out of ad targeting as described below. You may receive interest-based advertising on your computer through a web browser. If you are interested in more information about interest-based browser advertising and how you can generally control cookies from being put on your computer to deliver such advertising (i.e., not just for the Tapjoy Web Services), you may visit the Network Advertising Initiative’s Consumer Opt-Out Link, or the Digital Advertising Alliance’s Consumer Opt-Out Link. Please note that to the extent advertising technology is integrated into the Tapjoy Web Services, you may still receive ads even if you opt-out of interest-based advertising. In that case, the ads will just not be tailored to your interests. Also, we do not control any of the above opt-out links and are not responsible for any choices you make using these mechanisms or the continued availability or accuracy of these mechanisms.

When using MyTapjoy or other you may also receive interest-based in-app ads. Each operating system (e.g., iOS, Android) provides its own instructions on how to prevent the delivery of such in-application ads. You may review the support materials and/or the privacy settings for the respective operating systems in order to opt-out of interest-based in-app ads. For any other devices and/or operating systems, please visit the privacy settings for the applicable device or operating system or contact the applicable platform operator.

3. How We Use the Information We Collect via the Tapjoy Web Services

We use the information we collect from and about you through the Tapjoy Web Services to:

  • Provide the Tapjoy Web Services
  • Manage your MyTapjoy, Publisher, or Advertiser account
  • Communicate with you, including responding to your inquiries, informing you about products and services based on with your marketing preferences, and notifying you of new features
  • Fulfill your requests for products and services and conduct business with you (e.g. reporting and payment)
  • Generate reports about our user base and service usage patterns, analyze the accuracy, effectiveness, and popularity of the service
  • Improve our content and features and personalize the content and advertising you see
  • Tapjoy retains the collected information for so long as we continue to provide the Tapjoy Services.

4. How We Share the Information We Collect via the Tapjoy Web Services

We will share the information we collect through the Tapjoy Web Services only in the ways that are described in this Privacy Policy. We may share your information in the following ways:

  • Service Providers. We may share your information with a variety of service providers who perform services on our behalf. Unless we tell you otherwise, service providers are only permitted to use your information on our behalf and cannot use it for their own purposes. These service providers include analytics providers, advertisers, payment processors, product fulfillment providers, providers of technical infrastructure, engineers or other technical support, email providers, and customer support vendors. A list of our service providers can be found here http://home.tapjoy.com/info/about-tapjoy/privacy-policy/third-party-vendors/.
  • Tapjoy Affiliates. We may share your information among Tapjoy Affiliates so that we can better provide advertising that is relevant to you as well as generally to provide the services as applicable.
  • Legal Purposes. We may share your information when we believe in good faith that such sharing is reasonably necessary in order to investigate, prevent, or take action regarding possible illegal activities or to comply with legal process to the extent permissible by applicable laws. We may also share your information in situations involving potential threats to the physical safety of any person, violations of this Privacy Policy or the Terms of Service; or to respond to the claims of violation of the rights of third parties and/or to protect the rights, property and safety of Tapjoy, our employees, users, or the public and obtaining your consent is difficult. This may involve the sharing of your information with law enforcement, government agencies, courts, and/or other organizations.
  • Business Transaction. We may share your information in connection with any merger, reorganization, a sale of some or all Tapjoy assets, or a financing or acquisition of all or a portion of our business by another company.
  • Consent. We may share your information in any other circumstances where we have your consent.

5. Your Choices.

You have a number of choices as you use the Tapjoy Web Services:

  • Commercial Marketing. We will comply with applicable marketing laws in your country. Where under applicable law we may only send you email marketing with your prior consent, Tapjoy will only send you marketing if you have opted in. By clicking our Privacy Policy when registering, you consent to our sending you email marketing. If you wish to opt out of receiving email or other commercial communications from us, please indicate your preference in your profile, by emailing us at privacy@tapjoy.com, or by following the unsubscribe options contained in commercial messages you receive from us. Please note that it may take some time for us to process your request, consistent with applicable law.
  • Publisher and Advertiser Accounts. If your name has been added to a Publisher or Advertiser account and you wish to no longer have your email address used you may contact us at privacy@tapjoy.com.
  • Account Deactivation. You may request deactivation of your Dashboard account or your MyTapjoy account by sending an e-mail to privacy@tapjoy.com. Please note that some information may remain in our private records after deactivation of your account. We may use any aggregated data derived from or incorporating your personal information after your account is deactivated, but not in a manner that would identify you personally.

III. Tapjoy General Privacy Practices

1. How We Secure Your Information

We have put in place physical, electronic, and managerial procedures designed to safeguard, and to help prevent unauthorized access to, your information and to maintain data security. These safeguards take into account the sensitivity of the information that we collect, process and store and the current state of technology. Although we take appropriate measures to safeguard against unauthorized disclosures of information, the Internet and the services are not 100% secure so we cannot assure you that information we collect or store will be protected from all unauthorized access.

2. International Users

If you are located outside the United States and choose to use our services, engage with ads served by Tapjoy, and/or provide information to us, your information is provided to Tapjoy in the United States, and may be and processed and stored in the United States and otherwise outside of your country of residence, by Tapjoy and by third parties with whom we share in accordance with this Privacy Policy. By using the services, you consent to the export of your information outside of your country of residence.

3. Children

Tapjoy does not knowingly collect or solicit personal information from children under the age of 13, and we do not knowingly allow such persons to use our services. If you are under 13, please do not attempt to register for MyTapjoy or any other Tapjoy service or send any information about yourself to us. In the event that we learn that we have collected personal information from a child under age 13 without verified parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us at privacy@tapjoy.com.

4. Changes to Our Privacy Policy

We reserve the right to amend this Privacy Policy from time to time to reflect changes in the law, our data collection and use practices, the features of our services, or advances in technology. Please check this page periodically for changes. Use of information we collect is subject to the Privacy Policy in effect at the time such information is used. Please review the changes carefully. Your continued use of our services following the posting of changes to this Privacy Policy will mean you consent to and accept those changes.

5. Links to Third Party Sites and Services

Our services may contain links to third-party websites, including social media services. Your use of these features may result in the collection, processing or sharing of information about you, depending on the feature. Please be aware that we are not responsible for the content or privacy practices of other websites or services that may be linked on our services. We do not endorse or make any representations about third-party websites or services. The information you choose to provide to or that is collected by these third parties is not covered by our Privacy Policy. We strongly encourage you to read such third parties’ privacy policies.

6. Do Not Track Requests

Many browsers and devices allow the user to limit tracking by enabling a preference called “Do Not Track.” Tapjoy recognizes such preferences, and responds to them when they are enabled in a device or browser by providing generic advertising offers only, rather than using collected data to provide targeted advertising offers.

7. Notice to California Users

California law permits users who are California residents to request and obtain from us once a year, free of charge, a list of the third parties to whom we have disclosed their personal information (if any) for their direct marketing purposes in the prior calendar year, as well as the type of personal information disclosed to those parties. As explained above, Tapjoy does not sell or share your personal information with third parties for their own marketing purposes.

8. Accessing and Deleting Your Information.

You may, under applicable law, have the right to access, correct, update or delete the personal information Tapjoy holds about you. In order to exercise your rights, to the extent permitted and required of Tapjoy under applicable law, please contact us at privacy@tapjoy.com.

If you have a MyTapjoy account or a Publisher or Advertiser Dashboard account , you may, through your account settings, access and, in some cases, change or delete your username and password, email address, and user profile information that you have previously entered. The information you can view and update through your account settings may change as the Tapjoy Web Services change. You may also request to access or remove personal information we have about you by emailing us at privacy@tapjoy.com.

In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.

9. Contact Us

If you have any questions or concerns regarding our privacy policies, please send us a message to privacy@tapjoy.com, mail us at Tapjoy, Inc., 111 Sutter Street, 12th Floor, San Francisco, CA 94104, U.S., Attn: Privacy, or call us at +1 415-766-6900.

Tapjoy Privacy Policy updated June 30, 2015.