Tapjoy is a member of the Interactive Advertising Bureau (“IAB”) and abides by the IAB Code of Conduct including its “Self Regulatory Principles for Online Behavioral Advertising.” More information about the IAB may be found here. If you have any questions, please contact us at firstname.lastname@example.org.
When you interact with a mobile application that has partnered with Tapjoy for the purpose of displaying advertisements within the app (“Partner App(s)”), we and/or our service providers may collect a variety of information about your device and the Tapjoy-originated ads that you view. Each of our Partner Apps is responsible for obtaining all applicable consents to enable us to collect information from your device. This information does not disclose to us your personal identity, but it allows us to recognize your mobile device so that we can measure when your device uses our partner apps. The information we collect may include the following:
We use the information we collect through the Tapjoy Ad Platform in order to:
We share the information we collect through our advertising platform in the following ways:
As described above, we use the information we collect when you use our Partner Apps or visit our website for purposes including in order to serve you with interest-based ads based on your inferred interests, preferences and location.
If you prefer not to receive ads that are tailored to your interests, you can opt out of Tapjoy using your information for this purpose at any time by going to the Tapjoy Opt-Out page: http://home.tapjoy.com/info/third-party-opt-out/. You can also usually opt out of the receipt of all in-app interest-based ads by using your device’s privacy settings. Each operating system (e.g., iOS, Android) provides its own instructions on how to prevent the delivery of such in-app ads. You may review the support materials and/or the privacy settings for the respective operating systems in order to opt-out of interest-based in-app ads. Please note that if you opt out of Tapjoy using your information for interest-based advertising you may still receive “generic” ads from us that are not based on your inferred interests.
1. The Information We Collect. When you use Tapjoy Web Services, we collect the following types of information from and about you. Please do not use Tapjoy Web Services if you do not agree to the collection and use of your information as detailed below.
Information about you. We collect information from you during your use of the Tapjoy Web Services, which may include your name, username, password, email address, postal address, phone number, and payment information. If you use Tapjoy to create an Advertiser or Publisher account, we may also require you to provide financial information such as your tax ID, VAT, or sales tax registration number or any other relevant tax number and credit card information. We collect information from you that you provide or post on the Tapjoy Web Services or allow us to access when you do certain things, such as when you:
If you choose to voluntarily provide it, we may also collect certain demographic information about you, such as your gender and the apps you use the most. We may also collect user-generated content you post to the Tapjoy Web Services, such as in a discussion board, blog, or other forum. You understand that we cannot control what other users do with any content (including without limitation images, ratings, captions, and comments) you voluntarily disclose for such users to view. If you have allowed other users to have access to your content, those other users may make your content publicly available to be collected and used by others, or to be redistributed through the Internet and other media channels.
Information from you about others. If you choose to use our referral service to invite a friend to use Tapjoy, we will ask you for your friend’s email address. We will automatically send your friend a one-time email inviting him or her to visit Tapjoy. We store this information for the sole purpose of sending this one-time email and tracking the success of our referral program.
We also provide registered Publishers or Advertisers with the option of adding users to their accounts. When they do so we will collect the email address of the individual they wish to add. We will then send that individual a one-time email informing them they have been added.
Automatically Collected Information. When you use the Tapjoy Web Services, there is certain information that we may collect automatically about your computer or device as detailed immediately below. Please note that we may combine the information we collect automatically with the information we collect from and about you.
Device/Usage Information. When you interact with the Tapjoy Web Services, we may automatically collect information such as (a) IP addresses, unique device identifiers (e.g. Android ID, ID for Advertising (IDFA), ID for Vendors (IDFV), MAC address, or other device IDs), and other information about your device(s) browser types, browser language, operating system, the state or country from which you accessed the services; and (b) information related to the ways in which you interact with the Tapjoy Web Services, such as: referring and exit pages and URLs, platform type, the number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, the date and time you used the services, error logs, and other similar information. As described further below, we may use third party analytics providers and technologies, including cookies and similar tools, to assist us in understanding how the Tapjoy Web Services are used.
Location Information. We may make offers available to you that ask you for, access, or track geo-location-based information from your mobile device while downloading or using our mobile app or accessing our websites through a mobile device. If we make these offers available to you, and you consent to enable such services, we will receive information about the country, state and/or city in which you are located to provide you with the requested services including geographically relevant features, offers, applications, and application recommendations.
In addition to cookies, we and/or our third party advertising partners may use a technology called clear gifs (a.k.a. Web Beacons/Web Bugs) that help us better manage and analyze content. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on web pages. We may also include Web beacons in e-mail messages or newsletters to determine whether the message has been opened and for other analytics purposes.
2. Online Analytics and Tailored Advertising
Online Analytics. To help us better understand your use of the Tapjoy Web Services, we may use third-party web analytics providers, such as Google Analytics. These service providers use the sort of technology described in the “Automatically-Collected Information” Section above. The information collected by this technology will be disclosed to or collected directly by these service providers, who use the information to evaluate users’ use of the websites. To prevent Google Analytics from collecting or using your information, you may install the Google Analytics Opt-Out Browser Add-on.
When using the MyTapjoy mobile app and/or other Tapjoy mobile apps you may also receive interest-based in-app ads. Each operating system (e.g., iOS, Android) provides its own instructions on how to prevent the delivery of such in-application ads. You may review the support materials and/or the privacy settings for the respective operating systems in order to opt-out of interest-based in-app ads. For any other devices and/or operating systems, please visit the privacy settings for the applicable device or operating system or contact the applicable platform operator.
3. How we Use Your Information.
We use the information we collect from and about you through the Tapjoy Web Services to:
Through your account settings, you may access and, in some cases, change or delete your username and password, email address, and user profile information that you have previously entered. The information you can view and update through your account settings may change as the Tapjoy Web Services change. You may also request to access or remove personal information we have about you by emailing us at email@example.com. In some cases, we may not be able to remove your personal information, in which case, we will let you know if we are unable to do so and why.
You have a number of choices as you use the Tapjoy Web Services:
1. How we Secure Your Information
2. International Users
Tapjoy does not knowingly collect or solicit personal information from children under the age of 13, and we do not knowingly allow such persons to use our services. If you are under 13, please do not attempt to register for Tapjoy or send any information about yourself to us. In the event that we learn that we have collected personal information from a child under age 13 without verified parental consent, we will delete that information as quickly as possible. If you believe that we might have any information from or about a child under 13, please contact us at firstname.lastname@example.org.
5. Links to Third Party Sites and Services
6. Do Not Track Requests
Many browsers and devices allow the user to limit tracking by enabling a preference called “Do Not Track.” Tapjoy recognizes such preferences, and responds to them when they are enabled in a device or browser by providing generic advertising offers only, rather than using collected data to provide targeted advertising offers.
7. Notice to California Users
California law permits users who are California residents to request and obtain from us once a year, free of charge, a list of the third parties to whom we have disclosed their personal information (if any) for their direct marketing purposes in the prior calendar year, as well as the type of personal information disclosed to those parties. As explained above, Tapjoy does not sell or share your personal information with third parties for their own marketing purposes.
8. Contact Us
If you have any questions or concerns regarding our privacy policies, please send us a message to email@example.com, mail us at Tapjoy, Inc., 111 Sutter Street, 12th Floor, San Francisco, CA 94104, Attn: Privacy, or call us at 415-766-6900.