07/11/2013Archie Comics Teams with Tapjoy to Become First Comic Book Publisher to Offer Advertising Sponsored Digital Comics

SAN FRANCISCO, Calif. – July 11, 2013 – Archie Comics, one of the leading mass-market comic book publishers, iVerse, a leading digital content distributor, and Tapjoy, a leading mobile advertising and monetization platform, today announced a partnership that will offer fans a new way to acquire their favorite digital comics for free. Beginning July 18, the Archie Comics App, available in both iTunes and Google Play stores, will integrate the Tapjoy Mobile Value Exchange® model where consumers engage with advertisements to earn virtual rewards to spend on more than 2,000 Archie Comics.

The new digital offering from Archie Comics and iVerse marks a significant shift in how publishers are making their premium content more widely available to consumers. Archie Comics will be the world’s first digital comic publisher to utilize virtual rewards and the mobile value exchange model to enable consumers to buy their digital comics.

“The teams at Archie Comics and iVerse are pioneers when it comes to digital distribution of some of the most beloved comics ever created,” said Steve Wadsworth, President and CEO, Tapjoy. “Enabling consumers to simply watch a video or engage with an ad to obtain their favorite comics is an industry-first, and makes Archie and the town of Riverdale more accessible to consumers across the globe.”

“We’re thrilled to partner with Tapjoy and embrace a new way for our consumers to get the comics they love,” said Jon Goldwater, Archie Comics Publisher and co-CEO. “Making our great content catalog available through a new free-to-own model establishes a new opportunity for how people read comics and will bring even more fans to the Archie universe.”

By simply watching a video, taking a survey or engaging with an ad, users will be able to earn credits to unlock Archie Comics via the Archie Comics app. This will give fans an opportunity to add to their digital comics library without going over budget. Archie previously broke new ground by becoming the first comic book publisher to release digital comics the same day as the print edition and continues to blaze trails in unique and innovative steps towards maintaining its status as a leader in the digital marketplace.

Tapjoy is a global leader in helping app developers and publishers monetize many different types of mobile apps including games, movies, books, videos, and text messaging apps. This partnership further expands Tapjoy’s developer network in the publishing space and opens the door for all types of premium content publishers to offer their content to more fans globally.