Mobile advertisers experience significant lift in favorability, recall, purchase intent and other key branding metrics through rewarded advertising
SAN FRANCISCO – April 29, 2014 – Tapjoy, Inc. (www.tapjoy.com), a leader in mobile ad-tech and monetization, recently published several case studies, with results measured and verified by comScore, that demonstrate how Tapjoy’s rich media solutions deliver superior branding results. The data from studies run with ampm, RadioShack and Samsung demonstrated that Tapjoy’s rewarded ich Media solutions drove significantly higher metrics for each campaign across objectives ranging from brand recall, brand favorability, purchase intent, awareness and Rich Media completion rate.
Specifically, Tapjoy’s Rich Media solution drove a 57% lift in Purchase Intent for RadioShack’s “Wow and Now” products with consumers spending seven times more than industry norms engaged in the rich media ad. In addition, Tapjoy’s Rich Media ad products helped ampm realize a 125% lift in mobile ad recall with a rich media completion rate 12 times higher than the average.
“Marketers looking to mobile for brand building initiatives or to drive purchase intent would be thrilled with the results we’re driving from Tapjoy Rich Media,” said Peter Dille, chief marketing officer, Tapjoy. “The combination of the engagement of the rich media format, with our rewarded platform results in consumer engagement rates that significantly outperform industry norms.”
Launched in September 2013, Tapjoy Rich Media ads combine the benefits of brand advertising and the ROI of direct response marketing in a single ad unit. Using the Tapjoy Mobile Value Exchange™ model, which offers in-app rewards in exchange for a consumer’s engagement, Tapjoy Rich Media is capable of delivering quantifiable consumer actions such as clicks to a mobile web site, searches for a nearby store, requests for a quote, or other types of direct response actions.
With the ability to reach more than 450 million mobile consumers each month, Tapjoy Rich Media ads offer the largest rewarded rich media platform in the industry. All Tapjoy Rich Media ads are compliant with the IAB Mobile Rich-media Ad Interface Definitions (MRAID) 2.0 to ensure compatibility with existing creative, and Tapjoy has partnered with Celtra, the industry leader for rich media mobile advertising and analytics, to make rich media campaign creation and set up as seamless and simple as possible.
To download the full case studies for RadioShack, Samsung or ampm, visit https://home.tapjoy.com/advertisers/resources/.
Tapjoy is a mobile performance-based advertising platform that drives deep engagement and monetization opportunities for app publishers, while delivering valuable, engaged consumers to some of the world’s biggest brand advertisers. Tapjoy has a reach of more than 450MM (December, 2013) mobile users each month and the Tapjoy Mobile Value Exchange® model allows users to receive premium content in exchange for their engagement with advertisements. Tapjoy is backed by top-tier investors, including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, London, Beijing, Shanghai, Seoul and Tokyo. For more information, please visit www.tapjoy.com.