07/09/2013Tapjoy Adds Matthew Service as Chief Financial Officer

SAN FRANCISCO, Calif. – July 9, 2013 – Tapjoy, Inc. (www.tapjoy.com), a leading mobile advertising and monetization platform, today announced that Matthew Service joined the company as Chief Financial Officer. Service joined Tapjoy’s seasoned leadership team and is responsible for Tapjoy’s global financial planning, analysis, ad operations and IT. Service, who held Chief Operating Officer and Chief Financial Officer titles at blinkx plc (BLNX: LSE, AIM) managing all aspects of the publically listed online video search and advertising company, brings extensive and applicable experience to Tapjoy. Service will report directly to Tapjoy President and CEO Steve Wadsworth.

“Matt is an extremely accomplished and respected executive in this sector with extensive experience in both the operational and financial leadership roles. His experience as both COO and CFO at the innovative video advertising company blinkx make him a perfect fit for Tapjoy and our leadership team,” said Steve Wadsworth, President and CEO, Tapjoy. “Matt is joining Tapjoy at a pivotal point in our evolution as we expand our product portfolio and focus on even more innovative video advertising solutions that will have a significant impact on the overall growing mobile advertising landscape. He shares our vision and is a key player in enabling us to achieve it.”

Between 2007 and 2012, Service held both the CFO and COO leadership positions at blinkx and played a pivotal role in rapid expansion and growth of the video search and advertising platform. Prior to blinkx, Service worked at Autonomy, Inc. and Regent Pacific Management Corporation. Service earned his bachelors of business economics at the University of California, Los Angeles.

“Tapjoy has a tremendous opportunity to drive industry leading value and user engagement for our partners, and is poised to make an even greater impact through innovation in mobile advertising,” Service said. “I’m excited to step into this role and join Tapjoy’s world-class executive team on its mission to be the leading mobile app value creation platform.”