07/11/2012Tapjoy and Kontagent Form Strategic Partnership, Benefitting Entire Mobile App Industry

San Francisco, CA — July 11th, 2012 —Tapjoy, Inc. (www.tapjoy.com), a mobile advertising and publishing platform, today announced a strategic partnership with Kontagent (www.kontagent.com), the leading provider of enterprise user analytics for mobile application developers, marketers and producers. The partnership signals a coming together of two of the industry’s most prominent players, and will result in new products and services that are true industry game changers.

“Tapjoy is excited to partner with Kontagent, the leading enterprise analytics solution in the market,” said Mihir Shah, Tapjoy CEO. “We know that it’s becoming more difficult to monetize users in the increasingly competitive mobile economy. That’s why we’re thrilled to partner with Kontagent to be able to provide more solutions to help developers improve user acquisition, retention and monetization and ultimately improve their bottom lines.”.

“As the leading enterprise analytics solution for the mobile developer industry, we couldn’t be more pleased than to partner with Tapjoy, another leader in the mobile space,” said Jeff Tseng, Kontagent CEO. “We’ve developed a best-in-class analytics offering for the biggest names in the space, and with this partnership, we look forward to continuing to build innovative new solutions for our customers.”

The partnership will give Tapjoy customers the insights they need to optimize user acquisition campaigns and maximize efforts at monetization. For Kontagent, the relationship is a strategic move to gain a stronger foothold in the mobile app space, building on the momentum they’ve garnered over the past year since launching kSuite Mobile Analytics for mobile developers.

More details about the partnership and the product offering’s release date will be announced in the coming weeks.