04/15/2013Tapjoy® and Screen Media Ventures Unveil PopcornflixGOLD™, First-Ever Free-To-Use Content App

SAN FRANCISCO, Calif. – April 15, 2013 – Tapjoy, Inc. (www.tapjoy.com), a leading mobile advertising and publishing platform, and Popcornflix™, the feature film movie streaming platform owned and operated by Screen Media Ventures, LLC (screenmedia.net), today announced availability of PopcornflixGOLD™, the first-ever free-to-use, feature length film content app for Android, making more than 400 high-quality movies available on a free-to-use model for the first time.

Starting today, users can download PopcornflixGOLD at Google Play™ and earn virtual rewards—called “FlixPoints™”—by engaging with the in-app advertising of their choice from the Tapjoy Marketplace, which helps app developers monetize a larger percentage of their user base by presenting a list of relevant advertisements that app users can choose to complete in exchange for virtual rewards or premium content. In turn, users spend their “FlixPoints™” within the app to watch feature length movies with big stars across all genres.

“This is a game-changing experience that we are excited to lead with PopcornflixGOLD, one of the leading movie streaming sites,” said Rob Barnett, Head of Publisher Development at Tapjoy. “We have long believed that the Tapjoy Mobile Value Exchange® model that has worked so well for games translates well to premium content like movies.“

“The development of this unique app with Tapjoy and Popcornflix is a first,” said Gary Delfiner, President of Screen Media Digital, a division of Screen Media Ventures, LLC. “Combining high-quality feature films within a free-to-use model will kickstart a new development in how the viewer can access movies!”

PopcornflixGOLD™ allows film fans to search movies by genre, actor or director, select from the latest in new arrivals, choose from the site’s most popular films or browse all of the movies. Films on PopcornflixGOLD™ feature work from some of Hollywood’s most popular actors, including Brad Pitt, Kristen Stewart, Naomi Watts, Meryl Streep, Ryan Reynolds, Alec Baldwin, and many more. Each month PopcornflixGOLD™ will add an additional 30-40 movies.

PopcornflixGOLD™ was developed by Curious Brain, Screen Media Ventures, LLC, and Tapjoy.