09/06/2012Tapjoy Appoints Patrick Seybold as Vice President of Global Communications and Marketing Partnerships

San Francisco, CA –“ September 6th, 2012 —Tapjoy, Inc. (www.tapjoy.com), a leading mobile advertising and publishing platform,is pleased to announce the appointment of Patrick Seybold as vice president of global communications and marketing partnerships.

“Patrick is a seasoned professional and an ideal fit to help lead Tapjoy’s global communications team,” said Mihir Shah, CEO of Tapjoy. “He offers a unique perspective within this space and brings with him a proven track record of developing strategies that will strengthen Tapjoy’s position as a leader in the mobile industry.”

Seybold is responsible for implementing and overseeing Tapjoy’s global communications program and the company’s consumer media strategy, social media activities and marketing partnerships.

Seybold brings more than a decade of broad experience serving in a variety of leadership roles at Sony Computer Entertainment and Sony Network Entertainment, spanning product and corporate communications as well as strategic partnerships and alliances for the PlayStation brand in North America. He led the award-winning social media team at PlayStation and directed top-level outbound communication strategy and helped drive global communication planning for the brand.