SAN FRANCISCO, Calif. – July 25, 2013 – Tapjoy, Inc. (www.tapjoy.com), a leading mobile advertising and monetization platform, today announced that Yusuke Kanda, a seasoned strategic and operational executive, has joined Tapjoy as General Manager of Japan, effective immediately. Prior to joining Tapjoy, Kanda worked for ACCESS, CO. Ltd. where he served as CEO and COO of ACCESS Systems Europe Holdings, as well as Lotaris KK where he served as Representative Director. Kanda has held various business leadership positions in an extensive career across Europe and Asia-Pacific. Kanda will report directly to Tapjoy President and CEO Steve Wadsworth, and be responsible for leading sales, service and operational duties for Tapjoy Japan.
“There is a tremendous opportunity to capitalize on the growing mobile opportunity in Japan, and Tapjoy is laser focused on serving the publishers and advertisers in the region with tailored mobile advertising solutions,” said Steve Wadsworth, President and CEO, Tapjoy. “Kanda-san has an established track record in both larger global companies where he drove rapid growth and customer acquisition, and smaller companies where he built and led teams to grow market share. He is a perfect candidate to lead Tapjoy Japan, and we see this as a major step toward continued success of our regional business model and Tapjoy’s global expansion.”
“I’m excited about this opportunity to drive significant growth for Tapjoy in Japan,” said Kanda. “The mobile ecosystem is expanding and changing so rapidly that it requires a company like Tapjoy to help dedicate resources to foster the development and continuity of mobile advertising in the region. I am thrilled to work closely with the executive team at Tapjoy to deliver on the unparalleled opportunity to create value for our partners in Japan.”
Between 2000 and 2007, Kanda managed both European and Japanese divisions at NTT DoCoMo, Inc., where he managed both the rapid growing revenue, but also the relationships with key mobile operators. From 2008 to 2011, Kanda was CEO/COO of Access Systems Europe Holdings where he led the business across multiple countries. Kanda earned his bachelors of engineering at the University of Tokyo, Japan and his MBA at IMD, Switzerland.
Tapjoy is a mobile performance-based advertising platform that drives deep engagement and monetization opportunities for app publishers, while delivering valuable, engaged consumers to some of the world’s biggest brand advertisers. Tapjoy has a reach of more than 430MM (July, 2013) mobile users each month and its “Mobile Value Exchange” model allows users to receive premium content in exchange for their engagement with advertisements. Tapjoy is backed by top-tier investors, including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, Paris, London, Beijing, Shanghai, Seoul and Tokyo. For more information, please visit www.tapjoy.com.
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