SAN FRANCISCO, Calif. – July 22, 2013 – Tapjoy, Inc. (www.tapjoy.com), a leading mobile advertising and monetization platform, today announced that chief marketing officer (CMO) Peter Dille has joined the Interactive Advertising Bureau (IAB) Mobile Marketing Center of Excellence Board of Directors.
The IAB Mobile Marketing Center of Excellence is charged with driving the growth of the mobile marketing, advertising and media marketplace and devotes resources to market and consumer research. Dille brings extensive marketing and technology expertise to the IAB Mobile Marketing Center of Excellence board. Through his role at Tapjoy, Dille has helped the company build upon a foundation of advertising innovations and solutions, and has been instrumental in industry thought leadership and evangelism of mobile marketing.
“We are delighted to have the opportunity to take a greater role in the IAB, as there has never been a more critical time to promote industry standards in this rapidly evolving space,” said Dille. “As an innovator, Tapjoy takes its obligation to grow the industry as a whole very seriously. We look forward to taking on this role with the IAB and contributing our interactive marketing expertise and international experience to meet the changing needs of our partners.”
“The Mobile Marketing Center of Excellence is a collection of some of the most innovative, forward looking people in the mobile field, and we’re thrilled to add the experience and leadership of Mr. Dille to the team,” said Anna Bager, Vice President and General Manager, Mobile Marketing Center of Excellence, IAB. “Mr. Dille will bring strong vision to the organization as it continues to be a force of change in the incredibly dynamic world of mobile advertising.”
As a valued thought leader, Dille is often tapped to share his insights on mobile advertising as a featured speaker at industry events. He is passionate about all things media and technology, particularly the proliferation of data and how it’s changing the relationships between consumers and media companies. Tapjoy continues to innovate in mobile advertising to improve the performance and deliver value to the IAB community of marketers who, through their mobile ad platform, can reach more than 430 million consumers each month.