03/21/2013Tapjoy® Commits Dedicated Resources and Funds To Budding Australian Developer

SAN FRANCISCO, Calif. – March 21, 2013 – Tapjoy, Inc. (www.tapjoy.com), a leading mobile advertising and publishing platform, has announced the launch of the ‘Tapjoy Australia Fund’, a program that will dedicate Tapjoy resources and expertise toward fostering the burgeoning app developer scene in Australia.

The company will offer select iOS and Android developers a combination of marketing and distribution support and funds, as well as consultation services and optimization support through Tapjoy’s industry-leading experts and best-in-class consultation teams. This initiative will support one of the fastest-growing developer communities in the world.

“The Australian development community is one of the hottest, up-and-coming talent pools in the mobile space,” said Chris Akhavan, senior vice president of global partnerships at Tapjoy. “We want to offer them the tools, consultation and resources necessary to bring their apps to market, reach a global audience and monetize effectively. Through the Tapjoy Australia Fund, we are reinforcing our commitment to the outstanding Australian-based mobile development talent.”

“Tapjoy’s reach and experience in the free-to-play space will be invaluable for our developer community,” said Antony Reed, CEO for Game Developer Association of Australia. “They are the market leaders and have the insights and distribution power needed to succeed on mobile today. With the help of Tapjoy’s marketing strength and free-to-play consulting experience, as well as Australia’s $20 million Interactive Games Fund, Australia’s indie developers will find the road to success a little less bumpy.”

“We’re excited that Tapjoy is focusing specifically on Australian developers with their new fund,” said Morgan Jaffit, co-founder of Defiant Development, the first developer to be accepted to the Tapjoy Australia Fund. “There’s an incredible depth of indie talent in Australia, and Tapjoy offers an ideal way to monetize their applications and take advantage of the free-to-play opportunities in the mobile market. It’s very forward thinking to focus on enabling Australian developers to reach further with their games, and it helps to take the UA and monetization questions that all developers are tackling at the moment. I can’t wait to see what comes from the collaboration.”

Developers in Australia (with at least one app already publicly available for iOS or Android) should visit http://developers.tapjoy.com/tapjoy-australia-fund for more information.