SAN FRANCISCO, Calif. – December 6, 2012 – Tapjoy, Inc., a leading mobile advertising and publishing platform, announced today that its network crossed the 1 billion devices threshold.
In a time of unprecedented growth and competition in the mobile advertising space, consumers have chosen to engage with Tapjoy at an incredible rate to access premium content for their favorite apps. In the last eight months alone, Tapjoy added more than 500 million new devices to its network.
“Achieving the 1 billion device threshold serves as an additional marker of our overall global scale,” said Steve Wadsworth, President and CEO, Tapjoy. “This achievement is just the beginning for Tapjoy. As our advertiser and developer partnerships continue to grow, this number will continue to skyrocket and further cement Tapjoy as the global leader in mobile app discovery and monetization.”
“Tapjoy has been an important part of our distribution strategy for the past three years and we are not at all surprised that the Tapjoy Mobile Value Exchange® has achieved such scale,” said Niccolo de Masi, CEO of Glu Mobile.
Crossing the 1 billion mobile device mark evidences that tremendous, global scale. The majority of the approximately 100 million unique viewers per month across the Tapjoy network are international, with about 75% outside of the United States. Even still, major opportunities exist. For example, in China, Tapjoy connected with 44 million mobile devices in July alone, demonstrating a huge opportunity, as this is only a small fraction (around 3% of population) of the largely untapped Chinese market.
“Tapjoy’s 1 billion device milestone illustrates the trend we’re seeing in mobile apps as developers, content owners and ecosystem competitors around the globe support in-app commerce as a proven way to monetize apps,” said Ted Pollak, senior gaming analyst at Jon Peddie Research. “It also validates the fact that many consumers believe in Tapjoy’s model to access content and it is an effective solution for monetizing apps.”