08/06/2015Tapjoy Delivers Its One-Billionth App Install

Video-to-Install Product Sees 85% Growth and Continues To Drive Quality Users for App Developers

SAN FRANCISCO, Calif. – August 6, 2015 –Tapjoy announced today that it delivered its one-billionth app install as part of its user acquisition advertising capabilities. An early innovator in in-app marketing and user acquisition, Tapjoy has been the preferred user acquisition solution for some of the biggest and best app developers and marketers across the globe on both Android and iOS. In the last six months alone, Tapjoy has driven more than 80 million installs for app developers looking to acquire high-quality, new users. Of the one billion installs that Tapjoy has driven since 2009, 53% were on the Android platform, while 47% were on iOS, and the most popular device for installs was the Samsung Galaxy 3.

Tapjoy’s Video-to-Install product has seen the largest growth, increasing more than 85% from the last half of 2014 to the first half of 2015. Its Video-to-Install product offers advertisers the ability to market their app with a rewarded video that provides consumers with a full sense of the product. Consumers who chose to install an app after watching the video are high quality users and drive superior Lifetime Value for the app developer.

“Providing a solution that results in consumers downloading more than a billion apps is a remarkable milestone and a testament to the company’s ability to evolve with the times and stay on the leading edge of app marketing,” said Steve Wadsworth, president and CEO, Tapjoy. “As app developers have become more sophisticated with user acquisition strategies, their focus—and ours—has shifted to not only driving downloads but gaining highly engaged and valuable users, which is exactly what our Rewarded Video-to-Install, User Engagement and other products are designed to deliver. We’re thrilled to cross this milestone and look forward to continuing to drive quality user acquisition for app developers and revenue for publisher who use our marketing automation and monetization platform.”

“Tapjoy has been an important part of our user acquisition strategy for the past few years and we are thrilled with the high quality of the users Tapjoy delivers,” said Oriana Behroozi head of mobile growth and retention marketing, Telenav. “In an incredibly competitive space, acquiring engaged and valuable users becomes paramount so that our marketing budgets are being used effectively and Tapjoy has consistently delivered incredible results for us.”

In a time of unprecedented growth and competition in the mobile advertising space, Tapjoy offers an array of app marketing and advertising products to help developers achieve their user acquisition goals and maximize the lifetime value of every one of their users. Tapjoy’s Marketing Automation and Monetization Platform combines predictive analytics, marketing automation, IAP driven monetization and Tapjoy’s rewarded advertising solutions offering into the industry’s most comprehensive mobile marketing automation platform.

About Tapjoy

Tapjoy’s goal is to maximize the value of every user for freemium mobile app publishers. Its Marketing Automation and Monetization Platform for mobile apps uses market leading data science, user segmentation and predictive analytics to drive deeper engagement and optimize revenue from every user. Tapjoy’s SDK is embedded in more than 270,000 apps with a global reach of more than 520 million monthly active users (December, 2014). Backed by top-tier investors including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners, and D.E. Shaw Ventures, Tapjoy is headquartered in San Francisco. The company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, London, Beijing, Shanghai, Seoul and Tokyo. For more information, please visit www.tapjoy.com. © 2015 Tapjoy, Inc. All rights reserved. Tapjoy and the Tapjoy logo are trademarks or registered trademarks of Tapjoy, Inc. All third party logos and trademarks mentioned are the property of their respective owners.