SAN FRANCISCO, Calif. – April 3, 2013 – Tapjoy, Inc. (www.tapjoy.com), a leading mobile advertising and publishing platform, today announced that several new industry-leading, non-gaming apps have integrated the Tapjoy Marketplace, which helps app developers monetize a larger percentage of their user base by presenting a list of relevant advertisements that app users can choose to complete in exchange for virtual rewards and/or premium content.
The company plans to aggressively expand support to apps outside of its core gaming base and build its roster of entertainment, sports, publishing, utility and informational apps on the Android and iOS platforms, among other categories.
“We strongly believe the premium-content distribution model that has worked for gaming companies can work just as well for apps in retail, movies, music and more,” said Rob Barnett, Head of Publisher Development at Tapjoy. “Developers outside of games are starting to see the opportunities that a value exchange-based advertising platform model can deliver for monetizing their apps and distributing their premium content. We’ve been enormously successful integrating the Tapjoy Mobile Value Exchange® model into gaming apps thus far, and think our success to this point positions us well.”
Apps from the following categories are now distributing premium content via the Tapjoy Mobile Value Exchange:
“FreedomPop wants to give away as much free Internet as possible, and Tapjoy is critical in enabling this aim,” said Stephen Stokols, CEO, FreedomPop. “Tapjoy has a breadth of compelling partner offers that are critical to FreedomPop’s aim of keeping more Internet free for users.”
“Tapjoy has proven to be an excellent monetization solution, especially on Android,” noted Brian Gilbert, VP of Advertising and Monetization at Pinger. “We recently launched on Android, and our Android solution with Tapjoy is quickly eclipsing our iOS performance. We are really satisfied with the Android results so far. While Tapjoy is typically known as being a monetization solution for games, their model also works very well for non-games on both Android and iOS, helping many more users text and call for free in exchange for engaging with an advertisement of their choice.”