11/16/2012Tapjoy Launches Kontagent Partner Edition to Deliver Valuable App Data to Developers and Advertisers in Near Real-Time

SAN FRANCISCO, Calif. – November 15, 2012 – Tapjoy, Inc., a mobile advertising and publishing platform, andKontagent, the leading mobile customer intelligence solution, today announced the release of their new offering, the Kontagent Partner Edition, available exclusively through Tapjoy.

Starting today, publishers and advertisers who partner with Tapjoy will have access to the Kontagent Partner Edition, a best-in-class analytics solution that delivers app data in near real-time. Developers and advertisers can use the solution to gain crucial insights into their apps, and subsequently use those insights to create better experiences, optimize user acquisition campaigns and maximize monetization efforts.

“For developers and advertisers, we now offer a single source for a best-in-class advertising platform from Tapjoy and best-in-class analytics from Kontagent,” said Mihir Shah, Tapjoy CEO. “For developers and advertisers looking to integrate an advertising platform and analytics into their mobile apps, there’s no better option in the industry.”

The partnership between in-app data and analytics is critical for mobile content providers, and every developer and advertiser can build better experiences with a data-driven design model. With this partnership, Tapjoy and Kontagent will help developers of all sizes use important data to increase engagement and monetization.

“In the highly competitive space of mobile apps, developers and advertisers are fighting for consumers’ mind and wallet share,” said Jeff Tseng, Kontagent CEO. “We’ve entered into partnerships with industry leaders such as Facebook and Tapjoy because Kontagent is committed to providing visibility and transparency in the mobile ecosystem, and we want to extend our powerful solutions to these communities. Whether you’re an advertiser, small studio or a large publisher, you need access to in-app data in order to understand how to present the right offer to the right user at the right time. Many fledgling developers are not yet able to afford our enterprise solution, but we hope that by using the Partner Edition, they learn how to leverage data to grow their businesses.”

“Being agile in this industry means being completely in sync with how our players are using our game,” said Amer Tadayon, Tap Saloon CEO. “As a result of using Kontagent, we’ve made some huge data-driven changes that enable us to provide a better game experience based on historical observed behaviors.”

Kontagent’s existing customers will continue to have access to Kontagent kSuite Enterprise, a robust, customizable mobile analytics solution, which is available by subscription. Advertisers and developers on the Tapjoy network who upgrade to Kontagent kSuite Enterprise will also have access to additional, best-in-class features, like data specialists to provide deeper insights, CSM/support-assisted onboarding, and fully customizable dashboards.