09/18/2013Tapjoy Launches Tapjoy Rich Media and Tapjoy Video Plus to Bring Greater Engagement and Consumer Response to Mobile Advertising

MRAID 2.0 and VAST compliant offerings deliver the industry’s largest rewarded rich media platform, bringing interactive, value exchange advertising to more than 435 million mobile consumers monthly 

SAN FRANCISCO  – September 18, 2013 – Tapjoy, Inc. (www.tapjoy.com), a leading mobile advertising and monetization platform, today announced the launch of two new products, Tapjoy Rich Media and Tapjoy Video Plus, to create the largest rewarded rich media platform in mobile advertising. Tapjoy Rich Media allows advertisers to create campaigns that drive consumers from awareness and consideration to conversion and referral—all in a single ad unit.  Tapjoy Video Plus delivers enhanced video advertising capabilities to improve post-view conversions.  Both of these products are now available across Tapjoy’s network that reaches hundreds of millions of consumers each month.

Tapjoy Rich Media allows advertisers to create customizable and immersive ad units that allow the brand to communicate their brand story at each stage of the customer relationship – from awareness and consideration to acquisition and maximizing lifetime value.  The Tapjoy Mobile Value Exchange market is an opt-in model allowing consumers to choose to interact with rich media units, such as mini-games, 360° views, puzzles, swipeable product catalogues and more, then combine them with actions such as locating a nearby store, requesting a quote, following a brand’s social channel and other types of direct engagements.

Among the launch partners for Tapjoy Rich Media is Nokia, whose campaign contains a video ad for its new Lumia 925 smartphone and then prompts consumers to browse through an image gallery of the device and click to the Nokia web site to place an order.

Tapjoy’s performance-based model, where advertisers only pay for completed actions and reward users once they have engaged with the desired advertisement, delivers end-to-end campaign management, from creative production to optimization. Today, the company also announced a partnership with Celtra, the industry leader for rich media mobile advertising and analytics, to make rich media campaign creation and set up as seamless and simple as possible for marketers and advertisers.  All ads are compliant with the IAB Mobile Rich-media Ad Interface Definitions (MRAID) 2.0 to ensure compatibility with existing creative.

With the continued demand for innovative mobile advertising solutions from brand advertisers, Tapjoy has created Tapjoy Video Plus, which features a unique and highly customizable branded end card, which is displayed following completed video views, offering additional branding opportunities and customizable secondary actions, such as visiting the advertiser’s web site, following its social media channels or locating a nearby retail location. Tapjoy also now supports the IAB’s Digital Video Ad Serving Template (VAST) 3.0 for increased functionality and reporting. This new product can be used in conjunction with Tapjoy Rich Media or as a stand-alone offering. 

“Consumers will have a stronger experience with your brand if you can create an engaging experience for them, and that is precisely why we are bringing Tapjoy Rich Media and Tapjoy Video Plus to market.  We are creating new opportunities for advertisers to tell their brand story to mobile consumers and bring their campaigns to life,” said Peter Dille, chief marketing officer, Tapjoy.  “The combination of our new video products, rewarded rich media and customizable secondary screens provides a tremendous engagement platform for brands to connect with consumers. By bringing innovative products to the Tapjoy platform, we’re giving brands a wide range of creative options to reach more than 435 million consumers globally.”

About Tapjoy
Tapjoy is a mobile performance-based advertising platform that drives deep engagement and monetization opportunities for app publishers, while delivering valuable, engaged consumers to some of the world’s biggest brand advertisers.  Tapjoy has a reach of more than 435MM (July, 2013) mobile users each month and its “Mobile Value Exchange” model allows users to receive premium content in exchange for their engagement with advertisements.   Tapjoy is backed by top-tier investors, including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, Paris, London, Beijing, Shanghai, Seoul and Tokyo. For more information, please visit www.tapjoy.com.

With the continued demand for innovative mobile advertising solutions from brand advertisers, Tapjoy has created Tapjoy Video Plus, which features a unique and highly customizable branded end card, which is displayed following completed video views, offering additional branding opportunities and customizable secondary actions, such as visiting the advertiser’s web site, following its social media channels or locating a nearby retail location. Tapjoy also now supports the IAB’s Digital Video Ad Serving Template (VAST) 3.0 for increased functionality and reporting. This new product can be used in conjunction with Tapjoy Rich Media or as a stand-alone offering. 

“Consumers will have a stronger experience with your brand if you can create an engaging experience for them, and that is precisely why we are bringing Tapjoy Rich Media and Tapjoy Video Plus to market.  We are creating new opportunities for advertisers to tell their brand story to mobile consumers and bring their campaigns to life,” said Peter Dille, chief marketing officer, Tapjoy.  “The combination of our new video products, rewarded rich media and customizable secondary screens provides a tremendous engagement platform for brands to connect with consumers. By bringing innovative products to the Tapjoy platform, we’re giving brands a wide range of creative options to reach more than 435 million consumers globally.”

About Tapjoy
Tapjoy is a mobile performance-based advertising platform that drives deep engagement and monetization opportunities for app publishers, while delivering valuable, engaged consumers to some of the world’s biggest brand advertisers.  Tapjoy has a reach of more than 435MM (July, 2013) mobile users each month and its “Mobile Value Exchange” model allows users to receive premium content in exchange for their engagement with advertisements.   Tapjoy is backed by top-tier investors, including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, Paris, London, Beijing, Shanghai, Seoul and Tokyo. For more information, please visit www.tapjoy.com.