02/16/2012Tapjoy Named To The Fast Company Top 50 Most Innovative Companies List
San Francisco, CA – Feb. 15, 2012 –Tapjoy, a mobile advertising and publishing platform, has been recognized in Fast Company’s annual Most Innovative Companies issue as the #27 most innovative company in the world. Tapjoy was specifically recognized for helping shift the mobile gaming industry from pay-to-play to a freemium model by allowing consumers to earn in-app virtual currency in exchange for trying other apps or interacting with ads. Fast Company’s editorial teams evaluated information on thousands of businesses across the globe to create the World’s Most Innovative Companies issue.
Adding to the distinction, Tapjoy also placed favorably in two sub-categories, being named the number one most innovative company in Fast Company’s Gaming category and number two in Mobile. “
We are absolutely blown away to be mentioned among great companies like Apple, Google, Facebook, HBO, Patagonia, and others,” said CEO Mihir Shah. “This recognition is about so much more than just Tapjoy however. We share any distinctions with the thousands of developer partners who create amazing apps, with our trusted advertising partners, and most of all, with the millions of people who download, play and share these apps through our platform. Each of them play a vital role every day in proving that Tapjoy’s model brings great value to the entire mobile ecosystem.”
Tapjoy’s recognition from Fast Company comes amidst a period of strong growth and product innovation for the company. Having recently surpassed 70 million Monthly Active Users in its mobile ad network, Tapjoy launched its “Mobile Value Exchange” and started allowing open market bids on all Cost Per Action advertisements. Meanwhile, Tapjoy’s Personal App Marketplace, an HTML5-based consumer portal that allows users to discover, share and engage with popular mobile applications, has grown exponentially since its launch last November. The company continues to hire key executives at a rapid pace and expand its presence in countries throughout the world by opening new offices and forging new partnerships.
Fast Company’s Most Innovative Companies issue (March 2012) is on newsstands beginning February 21st and available online now at www.fastcompany.com/MIC.