07/30/2012Tapjoy Secures Viximo Mobile and Social Development Team to Create Boston Studio

SAN FRANCISCO, CA — July 30th, 2012 —Tapjoy, Inc. (www.tapjoy.com), a mobile advertising and publishing platform, today announced the addition of the core team from Viximo, a leading provider of cross-platform distribution for social games and apps. With expertise in social integration and cross-promotion, the new Boston studio will greatly accelerate the company’s growth and enhance its ability to bring social tools to Tapjoy’s app discovery platform.

“Social integration plays a pivotal role in app development and engagement,” said Mihir Shah, Tapjoy CEO. “With this expansion in Boston, we have assembled a team that can best deliver innovative social experiences to our consumers and developers.”

This transaction and the new expertise in Tapjoy’s Boston studio supports the company’s strategy to aggressively expand its product offerings and add complimentary services that both enrich consumers’ mobile experiences and aid its developer partners in building their businesses in the iOS, Android, Windows Mobile and HTML5 ecosystems. Tapjoy’s Boston location will become a focal point for operational growth in developer relations and advertising sales in the Northeast.

“Becoming part of the Tapjoy team presents us with an incredible opportunity to accelerate our evolution from social into mobile,” said Sean Lindsay, the former CTO and co-founder of Viximo and current VP of engineering for Tapjoy. “We believe our team can deliver technology that will provide great social experiences for both Tapjoy’s developer and consumer communities.”