Leading mobile app-tech company chooses the Equinix Washington, D.C. data center to scale global business architecture, reduce operating costs and enhance analytics capabilities
REDWOOD CITY, Calif. — September 8, 2014 — Equinix, Inc. (Nasdaq: EQIX), the global interconnection and data center company, and Tapjoy, a global leader in mobile app-tech and monetization, today announced that Tapjoy will pursue a hybrid cloud deployment within Equinix’s International Business Exchange™ (IBX®) data center in Washington, D.C. (DA4), leveraging the access and multiple connectivity options that Equinix provides for the Amazon Web Services (AWS) Direct Connect cloud service. The move is part of Tapjoy’s strategy to scale its global business operations, strengthen the company’s data analytics capabilities, realize cost savings in the cloud and establish closer proximity to key mobile advertising customers and partners.
Equinix’s Washington, D.C. data center campus, located in Ashburn, Virginia, is the largest Equinix data center campus in the world and plays a significant role in the company’s expanding footprint of more than 100 data centers worldwide. By choosing this campus to house its hybrid cloud infrastructure, Tapjoy has access to the largest Internet exchange point in North America to help rapidly grow its business – with over 400Gbps at peak traffic as well as connectivity to rich business ecosystems comprised of over 10,000 cross connects.
Highlights / Key Facts
“As a mobile app-tech leader, we are constantly investing in analytics to improve the quality of our products for all of our customers. Teaming with Equinix has enabled us to cut costs, expand capacity, and supercharge our data analytics for years to come.”
As the mobile industry’s leading app-tech company, Tapjoy’s mission is to maximize value for app developers through ad-based monetization and industry leading analytic solutions. Tapjoy drives revenue for mobile app developers through rewarded advertising and uses data from their apps to serve the right engagement to the right user at the right moment. Tapjoy’s global reach is currently more than 450MM monthly active users. Tapjoy is backed by top-tier investors, including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, London, Beijing, Shanghai, Seoul and Tokyo. For more information, please visit www.tapjoy.com.
Equinix, Inc. (Nasdaq: EQIX), connects more than 4,500 companies directly to their customers and partners inside the world’s most networked data centers. Today, businesses leverage the Equinix interconnection platform in 32 strategic markets across the Americas, EMEA and Asia-Pacific. http://www.equinix.com/.