“Tapjoy has prided itself on creating an innovative mobile advertising model that changes the way people discover and engage with mobile content, said Mihir Shah, CEO, Tapjoy. “This award is further validation that the Tapjoy Mobile Value ExchangeTM platform is an incredibly effective model for mobile advertisers, developers and consumers alike. We’d like to thank everyone at Digiday for the honor, and congratulate all of the finalists and winners on the night.”
Tapjoy’s recognition as a Mobi Award winner comes during a prolonged period of growth and product innovation for the company. The company currently powers the advertising for more than 73,000 mobile apps across multiple platforms and reaches more than 230 million consumers worldwide, with more than 95 million monthly active users. Earlier this year, Tapjoy was recognized by Fast Company as #27 on its list of the World’s 50 Most Innovative Companies, coming in as the #1 Most Innovative in Gaming and #2 Most Innovative in Mobile.
Joining Tapjoy as Mobi Award winners in 2012 were notable companies such as Ralph Lauren, The New York Times and Medialets for the best mobile branding campaign; OMD and Hershey’s for the best mobile/social integrated campaign; OMD, BDO and FedEx for the best location-based campaign; MLB Advanced Media and MLB.com At Bat for best mobile app for editorial content; and Mobext as the Mobi Agency of the Year.