Honored by Mobile Entertainment for excellence and breakthrough in mobile advertising
SAN FRANCISCO, Calif. – November 17, 2014 – Tapjoy, Inc. (www.tapjoy.com), a global leader in mobile app-tech and monetization, announced today that it received the 2014 ME Award for Best Advertising Platform from Mobile Entertainment, host of the annual ME Awards and leading news source for the mobile content market. Tapjoy was selected by a panel of industry insiders and mobile media and marketing experts to honor its overall excellence and breakthrough achievement in mobile advertising. Tapjoy accepted the award Thursday night at The Royal Guardian Hotel in London.
“At Tapjoy, we have focused on creating an innovative mobile advertising and monetization model that combines powerful analytics with our leading rewarded advertising solution to drive results for brands and revenue for app developers,” said Paul Bowen, vice president and general manager, Tapjoy Europe. “This award is further validation that our rewarded model is incredibly effective, and is changing the way in which brands, developers and consumers are approaching the mobile experience. We’d like to thank everyone at Mobile Entertainment for the honour, and we congratulate all of the finalists and winners on the night.”
The 2014 ME Award for Best Advertising Platform marks the second year in a row Tapjoy has been honored by Mobile Entertainment. Tapjoy won the 2013 ME Award for Best Games Monetization Platform. Tapjoy powers the monetizing and advertising solutions for thousands of mobile apps across Android and iOS and reaches more than 515 million consumers worldwide each month.
As the mobile industry’s leading app-tech company, Tapjoy’s mission is to maximize value for app developers through ad-based monetization and industry leading analytic solutions. Tapjoy drives revenue for mobile app developers through advertising and uses data from their apps to serve the right engagement to the right user at the right moment. Tapjoy’s global reach is currently more than 515MM (October 2014) monthly active users. Tapjoy is backed by top-tier investors, including J.P. Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, Los Angeles, Chicago, Santa Barbara, Atlanta, Boston, London, Beijing, Shanghai, Seoul and Tokyo. For more information, please visit www.tapjoy.com.