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Three Ways to Integrate Rewarded Videos Into Your App

Posted by , 21st February 2017

The mobile video ad market is big and getting bigger every day as advertisers look for the most effective way to get their message in front of mass consumer audiences. While US advertisers spent $4.35 billion on mobile video ads in 2016, that number is expected to double by 2018 […]

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Tapjoy Research: When Do People Play Mobile Games?

Posted by , 9th February 2017

A recent Accenture study found that 87% of consumers use a mobile device while watching TV, and we now know that many of those consumers are using their second screen to play mobile games.

That was one of the findings from our “Changing Face of Mobile Gamers” research report, which looks […]

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Introducing Offerwall Plus, the Next Generation of Offerwalls

Posted by , 7th February 2017

Tapjoy pioneered the mobile offerwall in 2010, when we ported our industry-leading monetization unit from Facebook and the web to iOS (and soon to follow, Android). We have continued to refine our mobile offerwall ever since then, iterating on its design, usability and effectiveness to ensure the best possible experience […]

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Tapjoy Research: Why Do People Play Mobile Games?

Posted by , 2nd February 2017

In part 3 of our ongoing series about “The Changing Face of Mobile Gamers,” we’ll explore the reasons why the nearly 2 billion mobile gamers worldwide play games in the first place. But first, as a quick recap, the report itself provides important research into the mindset, motivations and behaviors […]

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Tapjoy Research: What Mobile Games Do People Play Most?

Posted by , 26th January 2017

Last week, Tapjoy published a research report titled “The Changing Face of Mobile Gamers,” in which we examined the mindset, motivations, behaviors and demographics of those consumers playing mobile games today. Our goal was to help brand advertisers understand how to connect with this highly desirable audience, and in the […]

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Rewarded video ads improve app retention by 4X!

Posted by , 24th January 2017

A major mobile gaming publisher based in San Francisco recently integrated Tapjoy’s rewarded video ads into its app and was surprised to find that player retention rates went up right away. Digging into its data, the company noticed that player retention among those who had watched rewarded videos was more […]

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Tapjoy Research: Who Is Playing Mobile Games?

Posted by , 19th January 2017

There are nearly 2 billion mobile gamers throughout the world, according to market research firm Newzoo, with more than half of the US population and nearly 70% of the country’s smartphone owners playing some type of game on their mobile devices.

Tapjoy recently conducted in-depth research to help […]

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