Adoption of iOS 8 Slower Out of the Gate

Posted by , VP Communications & Marketing Partnerships
18th September 2014

Apple’s long anticipated iOS 8 became available yesterday, and while it may not have as many consumer facing features or the media fever pitch that we saw last year for iOS 7, there is a lot of anticipation and excitement for what Apple is calling “the biggest iOS release yet.”

There are a lot of great features packed into iOS 8, and it is a particularly huge win for those of us with older iPhone models. In fact, The Wall Street Journal says iOS 8 will give your older model a “new lease on life.

While Engadget says the iOS 8 update is well worth the wait, the question always remains about whether consumers will jump in on day one or wait until some of the inevitable kinks are worked out.

An early look at the data show that consumers are adopting iOS 8 as a much slower pace than iOS 7.

Based on Tapjoy’s network-wide data, which has a reach of over 200 million unique iOS consumers per month, iOS 8 is being adopted at a significantly slower rate than iOS 7. This is likely due to having a separate release schedule for the software and hardware with the iPhone 6 and 6 Plus not having been delivered to consumers just yet. It could also be because the download takes up quite a bit of space – about 1GB.

A quick look at the numbers tells an interesting story. For instance, while it took approximately seven hours for iOS 7 to reach 10% adoption, which was twice as fast as it took iOS 6 to reach that level of penetration, iOS 8 stands at under 6% eighteen hours after its initial availability, while iOS 7 was at 12% after the same time period.

See the chart below to compare the progression of each iOS version.

adoption8v7-6

A deeper dive into the data tells us which device types are being updated the fastest. Whereas iPhone devices are typically updated faster than the iPad or iPod touch, in this case it’s the iPod touch users who are leading the way.

At the start of the day yesterday, approximately 84% of iPhone and iPad owners on our network were using iOS 7 or iOS 7.1, while only 44.6% of iPod touch owners had made the update to iOS 7 from an earlier version and 42% of iPod touch owners were still using iOS 6. Today, approximately 18 hours after iOS 8 became available, 6.6% of iPhone owners are using it, compared to 7.6% of iPod and 3.9% of iPad owners. It looks like iPod Touch owners are really diving into iOS 8.

adoption-by-device-8

When we look at the data to see which major countries are embracing iOS 8 the fastest we see some interesting front runners. Among major countries on our network we see that users in South Korea are the fastest to update so far, with the United States, Russia, Brazil, the United Kingdom, and then Mexico in hot pursuit.

adoption-by-country-8

It may be too early to tell whether fans will fully embrace the changes made in iOS 8, but if our network data and the surge to download the new OS is any indication, consumers are clearly interested in keeping up with the latest version no matter what Apple device they have.

85 Comments on: “Adoption of iOS 8 Slower Out of the Gate.”
  • iOS 8 adoption after first day lagging behind previous iOS releases | 9to5Mac says:

    […] from Appsee has similar stats as Mixpanel putting iOS 8 adoption at 13.1% at the time of writing. Tapjoy, on the other hand, is about to release data that has iOS 8 at just 5.90% after 18 hours on its […]

  • Apple iOS 8 adoption rate is slower than iOS 7 and iOS 6 | iPad.rs - iPad News Feeds says:

    […] Most arent saying yes to what Apple is calling the biggest iOS release just yet, according to early data from TapJoy. […]

  • iOS 8 Adoption Lags Behind Past Upgrades — So Far - DailyScene.comDailyScene.com says:

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  • iOS 8 Adoption Lags Behind Past Upgrades — So Far | iOS 8 Adoption Lags Behind Past Upgrades — So Far | Social Dashboard says:

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  • iOS 8 Adoption Lags Behind Past Upgrades — So Far | Gochaa World says:

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  • iOS 8 moins vite adopté que les versions précédentes après une journée - iPhone3GSystem says:

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  • iOS 8 adoption after first day lagging behind previous iOS releases | 3dot5 - Cloud Strategies and everything Apple says:

    […] from Appsee has similar stats as Mixpanel putting iOS 8 adoption at 13.1% at the time of writing. Tapjoy, on the other hand, is about to release data that has iOS 8 at just 5.90% after 18 hours on its […]

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    […] “An early look at the data show that consumers are adopting iOS 8 as a much slower pace than iOS 7,” Tapjoy said in a blog post. […]

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  • iOS 8 Adoption Off To A Slower Start Than iOS 7, Say Multiple Usage Trackers | Nagg says:

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    […] 7 last year, according to numbers from a variety of mobile OS usage monitoring platforms. Chitika, Tapjoy, Mixpanel and Appsee all show adoption numbers that, while high, fall short of the rocketing […]

  • iOS 8 Adoption Lags Behind Past Upgrades — So Far - iPad Workshop says:

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  • One Day In, iOS 8 Adoption Trails Pace of iOS 7, iOS 6 | The Global Point says:

    […] “An early look at the data show that consumers are adopting iOS 8 at a much slower pace than iOS 7,” Tapjoy said in a blog post. […]

  • iOS 8へのアップデート率の出だしはiOS 7より低い―空き容量が足りないとTwitterに悲鳴 - TechCrunch says:

    […] iOS 8のダウロード数は膨大だが、率でみると、昨年のiOS 7を下回っている。少なくとも、Chitika、Tapjoy、Mixpanel、AppseeなどのOSモニター統計によればそうなる。これらの統計は一致して、ダウンロード数は大きいが、昨年のiOS 7への当初のアップデート率には及ばないとしている。iOS 7はiPhone 5sの出荷直前に公開され、iOSのビジュアル・デザインを根本的に変えたことで大きな注目を集めた。 […]

  • iOS 8 Adoption Lags Behind Past Upgrades — So Far | The Nexus Web says:

    […] from Tapjoy found that within the past 18 hours or so, iOS 8 adoption lags behind that of iOS 7 and iOS 6 over […]

  • Users are slower to adopt iOS 8 out of the gate versus iOS 7 | VentureBeat | Mobile | by Dean Takahashi says:

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  • Users are slower to adopt iOS 8 out of the gate versus iOS 7 | VentureBeat | Mobile | by Dean Takahashi says:

    […] The adoption of iOS 8 has been slower out of the game since the update became available for Apple mobile devices yesterday, according to data collected by mobile monetization firm Tapjoy. […]

  • Users are slower to adopt iOS 8 out of the gate versus iOS 7 | OnlineNewsPortal says:

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  • Users are slower to adopt iOS 8 out of the gate versus iOS 7 | Tech Auntie says:

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  • Users are slower to adopt iOS 8 out of the gate versus iOS 7 | 381test says:

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  • Users are slower to adopt iOS 8 out of the gate compared to iOS 7’s release | DigitalCram says:

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  • iOS 8 Adoption Off To A Slower Start Than iOS 7, Say Multiple Usage Trackers | Gear Guide Gurus says:

    […] 7 last year, according to numbers from a variety of mobile OS usage monitoring platforms. Chitika, Tapjoy, Mixpanel and Appsee all show adoption numbers that, while high, fall short of the rocketing […]

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  • iOS 8 Adoption Lags Behind Past Upgrades — So Far | Top ReShare says:

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  • iOS 8 Adoption Off To A Slower Start Than iOS 7, Say Multiple Usage Trackers | GRAPHUCKER says:

    […] 7 last year, according to numbers from a variety of mobile OS usage monitoring platforms. Chitika, Tapjoy, Mixpanel and Appsee all show adoption numbers that, while high, fall short of the rocketing […]

  • iOS 8へのアップデート率の出だしはiOS 7より低い―空き容量が足りないとTwitterに悲鳴 | Go Japan News says:

    […] iOS 8のダウロード数は膨大だが、率でみると、昨年のiOS 7を下回っている。少なくとも、Chitika、Tapjoy、Mixpanel、AppseeなどのOSモニター統計によればそうなる。これらの統計は一致して、ダウンロード数は大きいが、昨年のiOS 7への当初のアップデート率には及ばないとしている。iOS 7はiPhone 5sの出荷直前に公開され、iOSのビジュアル・デザインを根本的に変えたことで大きな注目を集めた。 […]

  • iOS 8 Adoption Slower Out The Door Compared To iOS 7 | SEO BACKLINK says:

    […] how does iOS 8 fare? Well according to the folks at Tapjoy, a mobile app tech platform who gets over 200 million iOS impressions a month from their ad […]

  • iOS 8 Adoption Off to Slower Start Than iOS 7 - AndroidBoard | Latest Android News and Reviews | AndroidBoard | Latest Android News and Reviews says:

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  • Early iOS 8 Adoption Slower Than iOS 7, iOS 6 | Connect2CT.com says:

    […] iOS 8 is being adopted at a significantly slower rate than iOS 7,” the company wrote in a blog post Thursday. While it took iOS 7 approximately 7 hours to reach 10 percent adoption, iOS 8 stands at […]

  • IOS 8 Users Acceptance Rate Is Low As Compare To IOS 7 says:

    […] 8 installation rate is high but lower than IOS 7 as mobile OS users tracking platforms as Chitika, Tapjoy, Mixpanel and Appsee shows user installation rate high but lower than IOS 7 in 2013. These […]

  • iOS 8 güncellemesi Twitter'da ilgi çeken paylaşımlara sahne oldu | Sosyal Medya says:

    […] güncelleme oranının iOS 7’ye ve iOS 6’ya göre yavaş kaldığını belirtelim. Tapjoy‘un belirttiğine göre 18 saatte iOS 7’ye geçme oranı yüzde 15’ken bu oran iOS […]

  • 24 horas con iOS 8: menos descargas, bug en HealthKit y ralentización en iPhone 4SFullconsolas – Videojuegos y nuevas Tecnologías says:

    […] último Tapjoy informa que iOS 8 sólo se habría actualizado en el 5,90% de dispositivos Apple compatibles […]

  • iOS 8 Adoption Off To A Slower Start Than iOS 7, Say Multiple Usage Trackers | Technews says:

    […] year, according to numbers from a accumulation of mobile OS use monitoring platforms. Chitika, Tapjoy, Mixpanel and Appsee all uncover adoption numbers that, while high, tumble brief of a rocketing […]

  • iOS 8 adoption starts off at a slower pace than iOS 7, usage trackers reveal | Latest Tech News, Video & Photo Reviews at BGR India says:

    […] its software update to be their biggest update ever. However, usage trackers like Chitika, Tapjoy, Mixpanel and Appsee reveal that the numbers that show iOS 8 adoption since its inception, fall […]

  • iOS 8 има по-слаб старт на приемане, спрямо iOS 7 и iOS 6 says:

    […] Източници: Chitika, Tapjoy […]

  • iOS 8 adoption lags behind that of iOS 7 | Nagg says:

    […] mobile ad platform Tapjoy found that iOS 7 reached a 12 percent adoption rate after 18 hours, while iOS 8 hit only 6 percent over the same period of time[5]. Analytics firm Chitika found that after the initial 24 hours, iOS 7 had hit an 18.2 adoption […]

  • iOS 8: Su adopción es lenta a diferencia de iOS 6 y iOS 7 | E7radio noticias, de Venezuela y el mundo says:

    […] conocidos como Chitika, Tapjoy, Mixpanel y Appsee demuestran que la adopción de iOS 8 en los primeros días es alta, pero de […]

  • iOS 8 adoption lags behind that of iOS 7 – Hitech journal says:

    […] mobile ad height Tapjoy found that iOS 7 reached a 12 percent adoption rate after 18 hours, while iOS 8 strike usually 6 percent over a same duration of time. Analytics organisation Chitika found that after a initial 24 hours, iOS 7 had strike an 18.2 […]

  • iOS 8 Adoption Off To A Slower Start Than iOS 7, Say Multiple Usage Trackers | Networld Interactive says:

    […] 7 last year, according to numbers from a variety of mobile OS usage monitoring platforms. Chitika, Tapjoy, Mixpanel and Appsee all show adoption numbers that, while high, fall short of the rocketing […]

  • อืดเป็นเรือเกลือ บริษัทสื่อโฆษณาออนไลน์รายงาน iOS 8 มีคนอัพเกรดน้อยกว่า iOS 7 ในช่วงเดียวกัน | thaila says:

    […] – Tapjoy, […]

  • iOS 8 adoption lags behind that of iOS 7 | Technews says:

    […] mobile ad height Tapjoy found that iOS 7 reached a 12 percent adoption rate after 18 hours, while iOS 8 strike usually 6 percent over a same duration of time. Analytics organisation Chitika found that after a initial 24 hours, iOS 7 had strike an 18.2 […]

  • iOS 8 mniej popularny niż iOS 6 i 7? - mobiRANK.pl says:

    […] źródło: Cult of Mac – iOS 8 early adoption is significantly slower than iOS 7 and even iOS 6, TapJoy – ADOPTION OF iOS 8 SLOWER OUT OF THE GATE […]

  • iOS 8 Adoption Rate Much Slower Than iOS 7, Claim Usage Trackers | Gadgets Palace says:

    […] on a other hand, said, “While it took approximately 7 hours for iOS 7 to strech 10% adoption, that was twice as […]

  • Sluggish iOS 8 uptake attributable to a constellation of factors | TechnologyTell says:

    […] A blog by Patrick Seybold, VP Communications & Marketing Partnerships at the mobile app tech platform, Tapjoy, notes that “… an early look at the data show that consumers are adopting iOS 8 as a much slower pace than iOS 7.” […]

  • iOS 8 : déploiement moins rapide que les années précédentes | Blogchoc.com – toute l'actualité croustillante du web says:

    […] source […]

  • iOS 8 Adoption Lags Behind Past Upgrades — So Far | Technoris says:

    […] from Tapjoy found that within the past 18 hours or so, iOS 8 adoption lags behind that of iOS 7 and iOS 6 over […]

  • iOS 8 Adoption Lags Behind Past Upgrades — So Far | Dudelizious.com says:

    […] from Tapjoy found that within the past 18 hours or so, iOS 8 adoption lags behind that of iOS 7 and iOS 6 over […]

  • » iOS 8 : les premiers chiffres d’adoptionConnaissances Informatiques says:

    […] différents spécialistes du trafic Internet généré par des terminaux mobiles. Ainsi, selon Tapjoy (200 millions d’utilisateurs iOS analysés), 6% de son panel a installé iOS 8 en 18 heures […]

  • iOS 8 : une adoption plus lente que celle d'iOS 7 - Worldissmall.fr says:

    […] à un démarrage plutôt lent. Comme le montrent les données provenant de Mixpanel, Chitika et Tapjoy, le dernier système d’exploitation d’Apple comment à être adopté par les […]

  • iOS 8 uptake hits 46 percent after four days | Nagg says:

    […] at seven percent[4] compared to iOS 7, which reached 18.2 percent in the same timeframe. Tapjoy similarly[5] found a slower response to iOS […]

  • iOS 8 uptake hits 46 percent after four days – ZDNet | Everyday News Update says:

    […] hours at seven percent compared to iOS 7, which reached 18.2 percent in the same timeframe. Tapjoy similarly found a slower response to iOS […]

  • Apple: iOS 8 flavors 46% of devices seen at the App Store - Hotels in Las Vegas says:

    […] Thursday, mobile ad platform Tapjoy found that iOS 8 hit only 6 percent after 18 hours, while iOS 7 had reached a 12 percent adoption rate over the same length of time. Analytics firm […]

  • Apple: iOS 8 flavors 46% of devices seen at the App Store | Nagg says:

    […] Thursday, mobile ad platform Tapjoy found that iOS 8 hit only 6 percent after 18 hours[6], while iOS 7 had reached a 12 percent adoption rate over the same length of time. Analytics firm […]

  • Apple: iOS 8 flavors 46% of devices seen at the App Store | Revealed Tech - Latest Technology News Portal says:

    […] Thursday, mobile ad platform Tapjoy found that iOS 8 hit only 6 percent after 18 hours, while iOS 7 had reached a 12 percent adoption rate over the same length of time. Analytics firm […]

  • La adopción de iOS 8 ya alcanza el 51% del total de usuarios del sistema operativo móvil de Apple | GeeksRoom says:

    […] sitios que llevan estadísticas (Chitika, Tapjoy, Mixpanel y Appsee) reportaron cifras de adopción en el primer día del lanzamiento por debajo […]

  • La adopción de iOS 8 ya alcanza el 51% del total de usuarios del sistema operativo móvil de Apple | Donald Rodriguez says:

    […] sitios que llevan estadísticas (Chitika, Tapjoy, Mixpanel y Appsee) reportaron cifras de adopción en el primer día del lanzamiento por debajo […]

  • La adopción de iOS 8 ya alcanza el 51% del total de usuarios del sistema operativo móvil de Apple | Juegos Android - Juegos APK says:

    […] sitios que llevan estadísticas (Chitika, Tapjoy, Mixpanel y Appsee) reportaron cifras de adopción en el primer […]

  • iOS 8 adoption nears 50 percent after just 6 days – Hitech journal says:

    […] regulating iOS 8 after 6 days, compared to 58 percent adoption for iOS 7 in a initial 6 days. Both Tapjoy and Chitika also found that iOS 8 adoption was slower than iOS 7 in a initial 24 […]

  • Apple: iOS 8 flavors 46% of devices seen at the App Store – Hitech journal says:

    […] Thursday, mobile ad height Tapjoy found that iOS 8 strike usually 6 percent after 18 hours, while iOS 7 had reached a 12 percent adoption rate over a same length of time. Analytics […]

  • Apple Reports iOS 8 Penetration at 46% in First Week - iPad Workshop says:

    […] 8 was off to a slow start in the first hours of launch. According to TapJoy, adoption rate for the current operating system was at six percent within the first 18 hours. […]

  • Apple: 46% of devices running iOS 8 | One Herald says:

    […] week, mobile ad company Tapjoy noted the adoption rate of iOS 8 is happening much slower than its predecessor, iOS 7. “This […]

  • Apple Reports iOS 8 Penetration at 46% in First Week | The IPad Zone says:

    […] 8 was off to a slow start in the first hours of launch. According to TapJoy, adoption rate for the current operating system was at six percent within the first 18 hours. […]

  • Apple: 46% of devices running iOS 8 | Ed tech says:

    […] week, mobile ad company Tapjoy noted the adoption rate of iOS 8 is happening much slower than its predecessor, iOS 7. “This […]

  • Apple: iOS 8 flavors 46% of devices seen at the App Store | Technews says:

    […] Thursday, mobile ad height Tapjoy found that iOS 8 strike usually 6 percent after 18 hours, while iOS 7 had reached a 12 percent adoption rate over a same length of time. Analytics […]

  • iOS 8 установили почти на половине устройств Apple за 5 дней | Мои Новости про Украину со всего Мира 24 часа в сутки Аналитика, Видео, ФБ и Твиттер says:

    […] 90%. При этом за первые 18 часов свои устройства обновили лишь 6% пользователей, тогда как в случае с […]

  • Apple: 46% of devices running iOS 8 | BAMNewz says:

    […] week, mobile ad company Tapjoy noted the adoption rate of iOS 8 is happening much slower than its predecessor, iOS 7. “This […]

  • Apple: 46% of devices running iOS 8 | RoarThis.com says:

    […] week, mobile ad company Tapjoy noted the adoption rate of iOS 8 is happening much slower than its predecessor, iOS 7. “This […]

  • Apple: 46% of devices running iOS 8 | Great Local News: Atlanta says:

    […] week, mobile ad company Tapjoy noted the adoption rate of iOS 8 is happening much slower than its predecessor, iOS 7. “This […]

  • iOS 8 adoption nears 50 percent after just 6 days | The Today Online says:

    […] using iOS 8 after six days, compared to 58 percent adoption for iOS 7 in its first six days. Both Tapjoy and Chitika also found that iOS 8 adoption was slower than iOS 7 in its first 24 […]

  • iOS 8 adoption nears 50 percent after just 6 days | The Today Online says:

    […] using iOS 8 after six days, compared to 58 percent adoption for iOS 7 in its first six days. Both Tapjoy and Chitika also found that iOS 8 adoption was slower than iOS 7 in its first 24 […]

  • On Its First Day, iOS 8 Took Off More Slowly Than Its Predecessors | LifeStyle Media News says:

    […] iOS 8 adoption is lagging as much as 50% compared to iOS 7 adoption last year. Data from mobile ad firm Tapjoy tells a similar story: “iOS 8 stands at under 6% [adoption] eighteen hours after its initial […]