Tapjoy Research: When Do People Play Mobile Games?

Posted by , 9th February 2017

A recent Accenture study found that 87% of consumers use a mobile device while watching TV, and we now know that many of those consumers are using their second screen to play mobile games.

That was one of the findings from our “Changing Face of Mobile Gamers” research report, which looks […]

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Tapjoy Research: Why Do People Play Mobile Games?

Posted by , 2nd February 2017

In part 3 of our ongoing series about “The Changing Face of Mobile Gamers,” we’ll explore the reasons why the nearly 2 billion mobile gamers worldwide play games in the first place. But first, as a quick recap, the report itself provides important research into the mindset, motivations and behaviors […]

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Tapjoy Research: What Mobile Games Do People Play Most?

Posted by , 26th January 2017

Last week, Tapjoy published a research report titled “The Changing Face of Mobile Gamers,” in which we examined the mindset, motivations, behaviors and demographics of those consumers playing mobile games today. Our goal was to help brand advertisers understand how to connect with this highly desirable audience, and in the […]

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Tapjoy Research: Who Is Playing Mobile Games?

Posted by , 19th January 2017

There are nearly 2 billion mobile gamers throughout the world, according to market research firm Newzoo, with more than half of the US population and nearly 70% of the country’s smartphone owners playing some type of game on their mobile devices.

Tapjoy recently conducted in-depth research to help […]

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