Tapjoy Takes On Fraud

Posted by , 30th November 2016

We value transparency, and we take fraud very seriously. We recently partnered with adjust, a business intelligence platform for mobile apps, and other like-minded companies who are taking a serious stance against mobile performance fraud. Please see a summary of the press coverage below. To learn more about our transparent […]

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How to Best Leverage the Holiday Install Rush

Posted by , 21st November 2016

Each year, the holiday season brings with it an onslaught of consumption — from eating and drinking to media viewing and gift shopping. Why should mobile app installs be any exception? Like many other consumer behaviors, app installs surge during the holiday season.  

There are specific times during the holiday […]

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Six Strategies for Driving High Quality Installs

Posted by , 20th May 2015

This article originally appeared on MediaPost

Back in the early days of mobile app marketing—from the early parts of this decade up until about the midpoint of last year—marketers tended to focus on quantity over quality. In the midst of the land-grab taking place on the App Store and Google Play, […]

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