Introducing Offerwall Plus, the Next Generation of Offerwalls

Posted by , 7th February 2017

Tapjoy pioneered the mobile offerwall in 2010, when we ported our industry-leading monetization unit from Facebook and the web to iOS (and soon to follow, Android). We have continued to refine our mobile offerwall ever since then, iterating on its design, usability and effectiveness to ensure the best possible experience […]

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Tapjoy Research: Why Do People Play Mobile Games?

Posted by , 2nd February 2017

In part 3 of our ongoing series about “The Changing Face of Mobile Gamers,” we’ll explore the reasons why the nearly 2 billion mobile gamers worldwide play games in the first place. But first, as a quick recap, the report itself provides important research into the mindset, motivations and behaviors […]

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Tapjoy Research: What Mobile Games Do People Play Most?

Posted by , 26th January 2017

Last week, Tapjoy published a research report titled “The Changing Face of Mobile Gamers,” in which we examined the mindset, motivations, behaviors and demographics of those consumers playing mobile games today. Our goal was to help brand advertisers understand how to connect with this highly desirable audience, and in the […]

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Tapjoy Research: Who Is Playing Mobile Games?

Posted by , 19th January 2017

There are nearly 2 billion mobile gamers throughout the world, according to market research firm Newzoo, with more than half of the US population and nearly 70% of the country’s smartphone owners playing some type of game on their mobile devices.

Tapjoy recently conducted in-depth research to help […]

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Tapjoy Brings Its Interplay Ads to the LINE Messenger App

Posted by , 15th December 2016

In case there was any remaining question about it, rewarded ads have officially gone mainstream. While mobile games have traditionally been the largest publishers to integrate Tapjoy’s opt-in, rewarded ads into their apps, we recently announced a partnership with the uber popular messenger app LINE to bring our ads to […]

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Developer Profile: DoubleTap Software

Posted by , 23rd November 2016

Developer Profile: DoubleTap Software

When you’re a one-man shop already handling all the heavy lifting of developing a game — code, art, game design and marketing, at a minimum — thinking about adding an SDK to your game can feel like you’re the proverbial camel, watching the last straw approach.

So you […]

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