Recent News

Press Contact:
Emily McInerney
415-766-6900 |

February 2017

02/07/2017 Tapjoy Upgrades Its Industry-Leading Offerwall With the Launch of Offerwall Plus

January 2017

01/19/2017 Tapjoy Research: Consumers Feel Happier and More Engaged When Playing Mobile Games Than on Social Networking Apps

December 2016

12/13/2016 Tapjoy Brings Its Interplay Ads to the LINE Messenger App

November 2016

11/04/2016 PuzzleSocial Pieces Together Winning Engagement with Tapjoy

11/02/2016 Forbes: Mobile Gaming Has Gone Mainstream. Here’s How Brands Can Take Advantage

October 2016

10/04/2016 7 surprising facts about open rates for push notifications

September 2016

09/07/2016 Tapjoy: ‘Brand Advertising Is Coming’ To Mobile

August 2016

08/29/2016 Ad Tech And Mar Tech Synergy: Implications For App Developers

July 2016

07/28/2016 Tapjoy’s In-Game Ads Crush Mobile Industry Norms for Branding Metrics, comScore Finds

07/26/2016 Introducing Ad Behavioral Targeting and Content A/B Testing

June 2016

06/21/2016 Data Science Isn’t Just Business Intelligence: Here’s How to Cross the Gap.

06/01/2016 Tapjoy and ironSource Partner to Combine User Level Segmentation and Predictive Analytics With Mobile Ad Mediation

May 2016

05/03/2016 Tapjoy Selects Rubicon Project as Initial Launch Partner for the Tapjoy Private Exchange

February 2016

02/18/2016 Tapjoy Partners with Industry Leaders to Bring Sophisticated User Level Segmentation and Predictive Analytics to Mobile Ad Mediation

January 2016

01/12/2016 netTALK and Tapjoy Partner to Offer Free, Ad-sponsored International Phone Calls

December 2015

12/17/2015 Tapjoy Adds Personalized Currency Sales to its LTV Infrastructure for Freemium App Developers

September 2015

09/24/2015 Tapjoy Promotes Matthew Service to Chief Operating Officer and Chief Financial Officer

August 2015

08/06/2015 Tapjoy Delivers Its One-Billionth App Install

June 2015

06/02/2015 Tapjoy Launches Integrated Attribution Program for Mobile Tracking Partners

May 2015

05/28/2015 Tapjoy Announces Promotion of Sean Lindsay to Chief Technology Officer

March 2015


November 2014

11/14/2014 Tapjoy Wins 2014 ME Award for Best Advertising Platform

September 2014

09/08/2014 Tapjoy to Leverage Equinix for Hybrid Cloud Deployment

August 2014

08/06/2014 Tapjoy Acquires 5Rocks, A Leader in Analytics and Marketing Automation

July 2014

07/08/2014 Tapjoy Hires Industry Veteran Rob Dyer as Senior Vice President Developer Relations

June 2014

06/19/2014 Rewarded Advertising Boosts In-App Ad Sentiment and Brand Perceptions, New Study Finds

May 2014

05/22/2014 Tapjoy Wins San Francisco Business Times Tech and Innovation Award for Best Advertising Technology

April 2014

04/29/2014 comScore Results Prove Tapjoy Rich Media Delivered Superior Brand Metrics and Performance for ampm, RadioShack and Samsung

March 2014

03/18/2014 Tapjoy Launches the nGen Platform to Help App Publishers Monetize More Effectively by Delivering the Right Ad to the Right User at the Right Moment

January 2014

01/28/2014 Tapjoy Named Highest-Rated Mobile Ad Network in VentureBeat’s 2014 Mobile Advertising Index

01/09/2014 Leading Fitness App Alpha Trainer Teams with Tapjoy to Offer Advertising Sponsored Customized Workout Programs

November 2013

11/15/2013 Tapjoy Wins 2013 ME Award for Best Games Monetization Service

October 2013

10/24/2013 Tapjoy Launches Tapjoy Marquee Video™ Offering Premium Placement and Greater Visibility for Video Ads on the Tapjoy Marketplace

September 2013

09/18/2013 Tapjoy Launches Tapjoy Rich Media and Tapjoy Video Plus to Bring Greater Engagement and Consumer Response to Mobile Advertising

09/18/2013 Tapjoy Partners with Celtra for Creation of Mobile Rich Media Ad Products

09/16/2013 Tapjoy Wins Prestigious 2013 iResearch Marketing Award

August 2013

08/29/2013 Zuuka Teams with Tapjoy® to Help Parents Earn Storybooks for Their Families

July 2013

07/25/2013 Tapjoy Appoints Yusuke Kanda as General Manager of Japan

07/21/2013 Tapjoy® Chief Marketing Officer Peter Dille Joins IAB Mobile Marketing Center of Excellence Board of Directors

07/11/2013 Archie Comics Teams with Tapjoy to Become First Comic Book Publisher to Offer Advertising Sponsored Digital Comics

07/09/2013 Tapjoy Adds Matthew Service as Chief Financial Officer

May 2013

05/21/2013 Mobile Users Prefer Ad Engagements Over Paying To Receive Premium Content, New Study Finds

05/15/2013 Tapjoy® Partners With Kakao to Offer Its Advertising Platform In Kakao Games

April 2013

04/15/2013 Tapjoy® and Screen Media Ventures Unveil PopcornflixGOLD™, First-Ever Free-To-Use Content App

04/03/2013 Tapjoy® Increases Presence in Non-Gaming Categories, Adding Industry-Leading Apps in Cooking, Education and Utilities

March 2013

03/21/2013 Tapjoy® Commits Dedicated Resources and Funds To Budding Australian Developer

03/20/2013 Tapjoy® Hires Industry and E-commerce Veteran Jeff Drobick as Chief Product Officer

February 2013

02/22/2013 The Board of Directors of Tapjoy® Elects Warren Jenson as Director

December 2012

12/12/2012 Choice and Rewards Key to Engagement in Mobile Ads, Finds New Study

12/06/2012 Tapjoy Crosses 1 Billion Mobile Device Milestone

November 2012

11/27/2012 Tapjoy® Announces Steve Wadsworth, former Disney Interactive Media Group President, as new President & CEO

11/16/2012 Tapjoy Launches Kontagent Partner Edition to Deliver Valuable App Data to Developers and Advertisers in Near Real-Time

11/01/2012 Tapjoy Introduces User Retention Solution For Developers

September 2012

09/20/2012 Tapjoy® Wins 2012 Mobi Award for Best Mobile Ad Network

09/06/2012 Tapjoy Appoints Patrick Seybold as Vice President of Global Communications and Marketing Partnerships

August 2012

08/01/2012 Tapjoy and SK Planet Announce Strategic Global Partnership

July 2012

07/30/2012 Tapjoy Secures Viximo Mobile and Social Development Team to Create Boston Studio

07/26/2012 Tapjoy Expands Presence in China Through Strategic Partnership with CocoaChina

07/25/2012 Tapjoy Partners with CocoaChina and Gfan to Promote Android Applications in China

07/19/2012 Tapjoy Appoints Claire Hough as Senior Vice President of Engineering

07/11/2012 Tapjoy and Kontagent Form Strategic Partnership, Benefitting Entire Mobile App Industry

07/05/2012 Tapjoy Announces Partnership with Popcornflix

May 2012

05/10/2012 Tapjoy Launches $5 Million Fund to Support the Innovation and Growth of Free-to-Play Apps for Android and iOS in Asia

March 2012

03/06/2012 Tapjoy Surpasses Half A Billion Mobile Devices

03/06/2012 Reveals Updates and Announces More than 4 Million Users

February 2012

02/16/2012 Tapjoy Named To The Fast Company Top 50 Most Innovative Companies List

02/01/2012 We’re Not in Beta Anymore: The Tapjoy Mobile Advertising Platform is Now Open

January 2012

01/26/2012 The Tapjoy Android Fund Surpasses 130 Titles Worldwide

01/11/2012 Tapjoy and RingRevenue Partner to Deliver Innovative Call-Based Advertising Program

December 2011

12/09/2011 Tapjoy Expands Board of Directors